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You Dare, We Care

Blonde is more than a look. It is a statement. Being a blonde bombshell is exhilarating.
But bleaching the hair leaves it vulnerable to dryness. Color fades and loses
its unique tone. Meet Blond Absolu, the ultra-violet healing hair care
that preserves the bright look and bold spirit of the modern blonde.




Kerastase Blond Absolu Healthy Hair


The Why of Blonde

They make it their thing. Blonde is pure and vulnerable, yet bold and daring, irresistible. Blonde is everything and nothing, all at once. Oh, and have you heard blondes have more fun? What’s not fun is the drying, devitalizing effect bleaching can have on the hair, color fading and yellow, brassy tones popping up. But those are no longer concerns...

Kerastase Blond Absolu Healthy Hair


Infinite possibilities...

Blonde is not one look. It is unlimited, an infinite spectrum. From ice white, to buttery blonde, to sun-bathed locks and brightened “bronde.” There’s a different blonde for every woman, for every hair type, for every season, every mood.





Blonding has no limits when you have the right products to preserve the health of your hair.








Kerastase Blond Absolu Healthy Hair


Blondes demand the best

We found that every faux-blonde has her own feelings and philosophies about the color and how it sparks her soul. One thing they all have in common? None of them want to choose between gorgeous blonde and healthy, opulent hair. They want it all. And they want it fresh—no fading or veering into brassy territory.

Kerastase Blond Absolu Healthy Hair


All of the fun, none of the risk

It’s that demand for excellence and individuality that inspired us to create Blond Absolu, the ultimate care for faux blonde hair. We’ve revolutionized blonding care with six products to combine in customized rituals for bathing, treating and texturizing hair.The fibers are deeply healed and restored by hyaluronic acid and edelweiss sauvage. Ultra-violet neutralizers tone down brassiness and illuminate your desired blonde. Hair is silky, with the long-lasting feeling of “virgin” fibers.





So go ahead and dare to do it. Go blonde. We’ll be there, on the other side, with the very best ultraviolet healing care.




You Dare. We Care.



SHOP BLOND ABSOLU




Your Blonde Routine:

Use Bain Ultra-Violet Purple Shampoo once a week until desired tone is reached,
followed by Masque Ultra-Violet Purple Hair Mask to maintain shade.








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