LONG-TERM GLOBAL PROGRAM
TO FIGHT THE CONFIDENCE GAP THROUGH MENTORING.
1 IN 2 WOMEN
RATE THEMSELVES
LESS CONFIDENT THAN MEN.
THAT IS CALLED THE CONFIDENCE GAP.
OUR COMMITMENT
AGAINST THE CONFIDENCE GAP
Through partnerships with expert non-profit organizations, we proudly commit to support
mentoring programs for women, by women, to help young women grow their confidence.
Initially launching in the US in January 2023, the initiative will expand in more than 10 countries.
Our goal is to help more than 15,000 young women worldwide by 2025.
“At Kérastase, we believe that a woman doesn’t just want stronger hair,
she wants to be a stronger woman. Our mission goes beyond
hair care and it felt natural to work on fighting the confidence gap, to
keep on expanding a woman’s potential.”
Rosa Carriço
Kerastase Global President
POWER TALKS IS BUILT AROUND THREE KEY PILLARS
OUR GLOBAL AND US PARTNER
Through structured programs, focused support, and inspiring connections,
Step Up helps girls, young woman, and those who identify with girlhood and womanhood,
define and achieve their unique visions of success. Connect at
www.suwn.org.
FOCUS ON FLASH MENTORING
WOMEN WHO HAD A MENTOR ARE 74% MORE LIKELY TO BE VERY SELF-CONFIDENT.
Together with Step Up, Kérastase will implement “flash mentoring” programming, based on the idea that one powerful conversation can have a profound and enduring impact.
Our approach will pair mentors and mentees together for short-term, targeted, skills-based mentoring. A flash mentoring experience will typically be conducted through a one-to-one model, contained within a single structured session that will allow mentees to more quickly acquire the kinds of experience that lead to confidence.
