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BAIN DÉCALCIFIANT RÉPARATEUR SHAMPOO
PREMIÈRE - THE POWER OF LAYERING
Product layering is a skincare-inspired technique that optimizes the benefits of active ingredients.Think of an application of a skin serum, followed by a day cream. The same technique can be applied to your hair.
TO OPTIMIZE THE RANGE'S EFFECTIVENESS, IT'S ESSENTIAL TO LAYER THE CONCENTRATE AND THE PREMIÈRE BAIN.
Product Description
A white creamy shampoo that transforms into a luxurious foam, its dual action fights the calcium overdose from hard water that attacks your already damaged or bleached hair, leaving it dull, lifeless, and limp. It also restores keratin links within the hair shaft, repairing hair at the core. Your hair feels smooth and manageable, shiny and bouncy.
We recommend layering Kérastase Première Bain Décalcifiant Réparateur on top of Kérastase Concentré Décalcifiant Ultra-Réparateur without rinsing first for maximum results. Team with other products from the Première range, like Masque Filler Réparateur for extra-repairing, restorative results.
Patented technology.***
Bottle made of 95% recycled plastic*
93% stronger hair**
*excluding cap, colorant, and additive
**Instrumental test
***2 patents delivered in Brazil & USA
Key Words
Shampoo - Repairing - Strengthen - Remove Calcium - Damaged Hair
Cleansing
Stronger Hair
Smooth Hair
Product Benefits
✔ Gently cleanses scalp and hair
✔ Removes calcium overdose
✔ Helps neutralize breakage and dullness
✔ Repairs hair at the core
• Recreates 99% of hair's original strength*
• 73% shinier hair***
• 2x smoother hair***
• 93% stronger hair***
**without sulfated tensioactives
***Instrumental test
Apply on wet hair, layered on top of Concentré Décalcifiant Ultra-Réparateur.*
Step 2:
Massage and emulsify. Rinse thoroughly.
Step 3:
Follow with Première Fondant or Mask.*
*MAXIMIZE YOUR RESULTS WITH THE POWER OF LAYERING
Key Ingredients
Citric Acid
Glycine
How To Dramatically Reverse Persistent Damage?
Kérastase discovered the reason behind damage that keeps coming back: CALCIUM!
3x
More calcium is absorbed with damaged hair as it is more porous (vs healthy hair), leading to a calcium overdose
PERSISTENT
Damage happens when calcium sneaks in-between keratin chains, breaking their links, making hair rigid, stiff and easy to break
BUILD-UP
Of calcium on the outside makes hair rough and dull