Daily anti-breakage fortifying serum for weakened hair, prone to falling. The serum improves hair resistance to minimize hair-fall due to breakage and maximize beautiful hair.
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Genesis Anti-Breakage Fortifying Serum
Daily anti-breakage fortifying serum for weakened hair, prone to falling. The serum improves hair resistance to minimize hair-fall due to breakage and maximize beautiful hair.
Genesis Sérum Anti-casse Fortifiant is a daily anti hair-fall fortifying serum for weakened hair, prone to falling. The serum improves resistance to minimize hair breakage and maximize beautiful hair. The fiber is stronger*.
Use once daily in the morning or before going to bed during a 6 week period. Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark. Do not rinse. In case of contact with eyes, rinse them immediately and thoroughly. Clinically proven to help reduce the rate of hair fall due to breakage after 6 weeks**.
MORE FIBER STRENGTH***
RE-ANCHOR FIBER TO THE ROOT
*After the use of Genesis system = Bain Hydra-fortifiant + Fondant Renforçateur + Sérum anti-casse OR Bain Nutri-fortifiant + Masque Reconstituant + Sérum anti-casse.
**Clinical test on 99 people, daily application for 6 weeks.
***instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum
NEVER BE AFRAID OF FALLING.
Genesis Sérum Anti-casse Fortifiant is a daily anti hair-fall fortifying serum for weakened hair, prone to falling. The serum improves resistance to minimize hair breakage and maximize beautiful hair. The fiber is stronger*.
Use once daily in the morning or before going to bed during a 6 week period. Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark. Do not rinse. In case of contact with eyes, rinse them immediately and thoroughly. Clinically proven to help reduce the rate of hair fall due to breakage after 6 weeks**.
MORE FIBER STRENGTH***
RE-ANCHOR FIBER TO THE ROOT
*After the use of Genesis system = Bain Hydra-fortifiant + Fondant Renforçateur + Sérum anti-casse OR Bain Nutri-fortifiant + Masque Reconstituant + Sérum anti-casse.
**Clinical test on 99 people, daily application for 6 weeks.
***instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum
BENEFITS
Prevents Breakage
Fortifies Hair
Prevents Hair Fall Due to Breakage
✔ Helps preserve scalp's natural protective barrier*.
✔ Re-anchor fiber to the root**.
✔ Hair fiber is stronger***.
84% LESS HAIR FALL DUE TO BREAKAGE****
*Clinical instrumental study.
**Clinical study, 99 people, after 6 weeks.
***After the use of Genesis system = Bain Nutri-fortifiant + Masque Reconstituant + Sérum anti-casse.
****instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum
Step 1: Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark.
Step 2: Do not rinse.
In case of contact with eyes, rinse them immediately and thoroughly.
BENEFITS
Prevents Breakage
Fortifies Hair
Prevents Hair Fall Due to Breakage
✔ Helps preserve scalp's natural protective barrier*.
✔ Re-anchor fiber to the root**.
✔ Hair fiber is stronger***.
84% LESS HAIR FALL DUE TO BREAKAGE****
*Clinical instrumental study.
**Clinical study, 99 people, after 6 weeks.
***After the use of Genesis system = Bain Nutri-fortifiant + Masque Reconstituant + Sérum anti-casse.
****instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum
BEFORE / AFTER
Illustration of the contemplated results obtained after applying:
Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair breakage.
#NeverBeAfraidOfFalling
Aminexil
Re-anchor the fiber to the root.
Ginger Root Extract
Known for its ability to protect against daily external aggressors.
Caffeine
Helps improve scalp micro-circulation thanks to its stimulating properties.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
SCIENCE
GENESIS
Dual Anti-Breakage Action Haircare
Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair breakage.
#NeverBeAfraidOfFalling
KEY INGREDIENTS
Aminexil
Re-anchor the fiber to the root.
Ginger Root Extract
Known for its ability to protect against daily external aggressors.
Caffeine
Helps improve scalp micro-circulation thanks to its stimulating properties.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
Eco Stamps SVG + Tag
Dermatologically tested
20% Recycled Glass*
*except cap and pump
96% Natural Origin
Made in a factory using 100% Renewable Energy*
*In the previous calendar year. Find more information in the L'Oréal Universal Registration
THEY TRIED IT, THEY LOVED IT
Stronger Hair, Stronger Stories. See Genesis in action. #NeverBeAfraidOfFalling
THEY TRIED IT, THEY LOVED IT
Stronger Hair, Stronger Stories. See Genesis in action. #NeverBeAfraidOfFalling
PDP Section FAQs
FREQUENTLY ASKED QUESTIONS
What are the benefits of Fondant Renforcateur? How to use it?
Its action reinforces fiber natural resistance to reduce the risk of hair-fall due to breakage. It provides immediate strength and softness without weighing down the hair.
Apply to shampooed, towel-dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly.
Can Masque Reconstituant & Fondant Renforcateur be applied on the scalp?
Those 2 products take care of hair lengths. They provide hair with intense moisture and reinforcement in order to fight against hair-fall from breakage due to repeated processing like brushing . We do not recommend to apply them on the scalp.
Are Genesis products free of sulfates, parabens and silicones?
Bain Hydra-Fortifiant / Fondant Renforcateur / Serum Anti-Casse Fortifiant/Ampoules Cure Anti-Casse Fortifiantes / Concentré Ampli-force / Poudre Détox are free of silicons.
Except Bain Hydra-Fortifiant and Bain Nutri-Fortifiant, all Genesis formulas are free of sulfates and paraben.
Is Aminexil present in all Genesis products? In what concentration?
Aminexil is present in the Serum Anti-Casse Fortifiant and in the Ampoules Cure Anti-casse Fortifiantes.
This concentration of 1.5% has been widely tested in clinical studies at L’Oréal & is necessary to reduce hair-breakage from the root. It is the maximum concentration possible.
What are the benefits of the Masque Reconstituant? How to use it?
Its action intensely nourishes, detangles and reinforces the hair to reduce the risk of hair-fall due to breakage. It restores intense softness for beautiful healthy looking hair. Apply to shampooed, towel-dried hair. Massage the lengths and ends. Leave on for 5 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately.
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