Genesis

Genesis Bain Hydra-Fortifiant

Fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage.

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Genesis Bain Hydra-Fortifiant

Fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage.

Select a size

250mL

Old price New price $ 60.00 ($ 0.24/ml.)

500mL

Old price New price $ 95.00 ($ 0.19/ml.)

Refill 500mL

Old price New price $ 85.00 ($ 0.17/ml.)

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Product Benefits

Fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage. This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from scalp and fibre. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fibre for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, fortified with a fuller and healthier look.

80,9% reduces hair-fall due to breakage*
Hair is more resistant*
Immediate hydration & softness**
Bodifies and plumps the hair fibre when combined with Fondant Renforcateur***

*Reduction of broken hair mass versus classical shampoo after 1 application

**Increase of hydration compared to before application

***Instrumental test, compared to before application

Before & After

Illustration of the contemplated results obtained after applying:

Key Ingredients

Ginger Root

Known for its ability to protect against daily external aggressor.

Edelweiss Native Cells

Known in skincare for its antioxidant power and collagen preserving properties.The Edelweiss flower is capable to resist the most extreme conditions.

How to Use

Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.

Your best ally in stressful times. Ideal for new mothers to combat post-partum hair loss and the smell is simply incredible.

Jaclynn Thibeault | Grotto Hair Studio. Stratford | ON | @jaclynngrottostylist

Frequently Asked Questions

Answers to Your Frequently Asked Questions

What is the fragrance in Bain Hydra-Fortifiant Shampoo?

What is the difference between Resistance and Genesis range?

How often should I use Bain Nutri-Fortifiant Shampoo?

Should I use Bain Nutri-Fortifiant Shampoo or Bain Hydra-Forifiant Shampoo?

What is the difference between hair-fall and hair-loss?

Hair-loss is defined by more than 100 strands falling from the roots per day due to the hardening of collagen hair shaft. Hair-fall is defined by more than 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet…) AND by hair falling from breakage. Hair breakage is due to mechanical stressors such as brushing.