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How To Keep Hair Shiny


Radiant hair is infinitely desirable, yet it can be difficult to achieve. With Elixir Ultime, the scientists at Kérastase have harnessed the power of shine to infuse every strand with radiance.




Sometimes it feels like a losing battle trying to achieve and maintain shiny hair. Between heat styling, product residue, environmental factors and other stressors, hair can easily become dull and matte, a frequent disappointment for those who prefer a glossier look.

But there is a science behind shine, and it is a code we’ve managed to crack. Collecting some key ingredients to induce shiny hair, we’ve used to create an iconic product, now empowered to take shine to new levels of intensity.





Kerastase Elixir Ultime Original Hair Oil




Two Types of Shine

Not all shine is created equal, which is why incorporating a hair oil treatment can help support all types of hair achieve shine. When light hits the hair, it can create two types of reflection—specular and diffuse. Specular reflection is symmetrical, creating a bright, mirror-like shine. Diffuse reflection scatters light, weakening its intensity. How much of each type of reflection you see depends on the condition of the fiber. Rough surfaces produce more diffuse reflection, which is why damaged hair often appears dull.






The Golden Ratio

The ideal conditions for shine yield a high ratio of speculative to diffuse reflection, and Elixir Ultime is the best hair oil designed to encourage that high ratio by smoothing and nourishing the fibers instantly. Speculative Reflection = Overall Shine Diffuse Reflection

Kerastase Elixir Ultime Original Hair Oil






Enemies of Shine

Dirt

Deposited on the hair in the form of dust or product residue, dirt disrupts the hair’s ability to reflect light, causing it to appear dull and matte.

Sebum

Natural oils from the scalp can seep onto the hair when it hasn’t been cleansed, clouding the surface of the fiber and reducing the hair’s capacity for shine.






Friends of Shine

Marula Oil

Extracted from seeds inside the hard kernel of fruit from the Marula tree, this precious oil has incredible moisturizing and nourishing properties. Using marula oil for hair softens and soothes, promoting a high level of light reflection, which appears to the eye as intense shine.

Camellia Oil

Taken directly from the seeds of the Camellia oleifera flower, precious Camellia oil is widely revered for its nourishing qualities. Comprised largely of oleic acid, linoleic acid and vitamin E, its nutrients can smooth and calm any hair type, creating the ideal conditions for shiny hair.





Elixir Ultime Routine

Pure shine, opulent volume the must-have range to beautify hair, putting the power of Marula and Camellia oils at the heart of its formula. Kérastase created a customized 3-step beauty routine: cleanse, treat and texturize with carefully conceived methods for shiny and extremely radiant hair.








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