Love Your Hair, Love Our Planet:
Creating a Sustainable Hair Care Routine with Kérastase
At Kérastase, we believe that luxurious hair should never come at the expense of our planet. Embracing a sustainable hair care routine is not only easy but also a rewarding way to contribute to environmental preservation without compromising on the quality of your hair care. By making mindful choices and incorporating eco-friendly practices, you can have beautiful hair while reducing your carbon footprint. Here's your step-by-step guide to achieving eco-friendly hair care, the Kérastase way:
1. Be Water Wise
Water is a precious resource, and conserving it should be a priority in your hair care routine.
• Turn off the tap: It may seem like a small action, but turning off the water while lathering your shampoo or massaging in your conditioner can significantly reduce water waste.
• Shorter showers: Challenge yourself to reduce your shower time by just a few minutes. Not only will this save water, but it will also cut down on energy usage, making it a win for both you and the environment.
• Invest in a low-flow showerhead: These showerheads are designed to reduce water usage without compromising on water pressure, helping you conserve water with every wash.
• Embrace the air-dry: Whenever possible, let your hair dry naturally. This is not only better for your hair, reducing heat damage, but also lowers your carbon footprint by minimizing the use of electric hair dryers. Pro Tip: Enhance your natural texture and combat frizz by applying hair oil or leave-in treatment before air-drying.
2. Make the Most of Your Wash Hair Day
Washing your hair more sustainably starts with thoughtful practices that extend the time between washes and reduce product waste.
• Wash less often: Contrary to popular belief, most hair types don’t require daily washing. Try extending the time between washes by a day or two. Your hair will benefit from natural oils, and you'll help conserve water and reduce the number of products you use. Pro Tip: Refresh your scalp and absorb excess oil between washes with a dry shampoo like Kérastase's Fresh Affaire.
• Choose concentrated formulas: Kérastase products are formulated with highly concentrated ingredients, meaning you only need a small amount to achieve the best results. This not only ensures the longevity of your products but also reduces the need for frequent repurchases, cutting down on packaging waste.
3. Recycle and Repurpose Like a Pro
Recycling and repurposing your hair care packaging is a key part of a sustainable hair care routine.
• Choose refills: Whenever possible, opt for Kérastase shampoo refill pouches. These pouches use significantly less plastic compared to traditional bottles, helping to minimize plastic waste.
• Proper disposal: Once a product is empty, ensure that you dispose of the packaging correctly by following your local recycling guidelines. Proper recycling prevents waste from ending up in landfills and contributes to a circular economy.
• Get creative with empties: Don’t throw away your empty Kérastase jars and bottles! Clean them out and repurpose them as storage containers for jewelry, hair accessories, or other small household items. This not only reduces waste but also adds a touch of luxury to your everyday storage solutions.
4. Partner with a Sustainable Hair Salon
Your choice of hair salon can make a big difference in your sustainable hair care journey.
• Choose wisely: Look for hair salons that are committed to sustainability. Ask your stylist about the salon's practices on water conservation, energy efficiency, and recycling of product packaging.
• Support Kérastase hair salons: Many Kérastase salons are actively engaged in sustainable practices. These salons prioritize eco-friendly methods in their services, so you can enjoy luxurious treatments while supporting a greener planet. Find a salon near you.
Small Changes, Big Impact
Building a sustainable hair care routine with Kérastase is about making informed choices that benefit both your hair and the environment. By adopting these simple yet impactful tips, you can enjoy luxurious hair care without compromising your commitment to the planet. Every small change contributes to a healthier world, and together, we can make a big difference.
Sustainable Offer
Buy at least one of our shampoo refills and receive a free rechargeable bottle.