Genesis Bain Nutri-Fortifiant

Fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies, nourishes and reinforces fibre to reduce the risk of hair-fall due to breakage.

Genesis Bain Nutri-Fortifiant

Fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies, nourishes and reinforces fibre to reduce the risk of hair-fall due to breakage.

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80mL

Old price New price $ 26.00 ($ 0.33/ml.)

250mL

Old price New price $ 62.00 ($ 0.25/ml.)

500mL

Old price $ 98.00 New price $ 83.30 ($ 0.17/ml.)

15% OFF

Refill 500mL

Old price $ 89.00 New price $ 75.65 ($ 0.15/ml.)

15% OFF

Quantity

15% off Refills & 500ml Favourites

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Product Benefits

Fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage.
This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fibre for intense resilience to reduce the risk of hair-fall due to breakage. Hair is prepared to be treated, nourished and fortified with a fuller look.

93,3% less breakage*
93,3% more resistant*
93,3% stronger hair*
49% increase of softness**
Reduced hair-fall due to breakage by 93,3%*
65% more hydrated/nourished hair**
49% increase of softness**
Bodifies and plumps the hair fibre when combined with Masque Reconstituant***

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application

**Instrumental test, increase of hydration/softness compared to before application

***Instrumental test, compared to before application

BENEFITS

Prevents
Breakage

Nourishes
Hair

Reduces
Tangles

✔ Hair is more resistant*¨
✔ Immediate hydration & softness**
✔ Bodifies and plumps the hair fiber when combined with Masque Reconstituant***

84% LESS HAIR FALL DUE TO BREAKAGE***
+65% MORE NOURISHED HAIR**

*Reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, after application of Bain Hydra Fortifiant
***Instrumental test, after application of Bain Nutri-Fortifiant + Masque Reconstituant
****Instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Sérum

Key Ingredients

Ginger Root

Known for its ability to protect against daily external aggressor.

Edelweiss Native Cells

Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.

How to Use

Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.

This shampoo saved my hair post pregnancy, when its texture completely changed and it became dry, dull and weak. I was struggling with hair fall from the root as well as from my ends. I was grateful for the complete Genesis line, where I didn't have to compromise scent and luxury to treat my postpartum hair struggles.

Jaclynn Thibeault | Grotto Hair Studio. Stratford | ON | @jaclynngrottostylist

Frequently Asked Questions

Answers to Your Frequently Asked Questions

What is the fragrance in Bain Nutri-Fortifiant Shampoo?

What is the difference between Resistance and Genesis range?

How often should I use Bain Nutri-Fortifiant Shampoo?

Should I use Bain Nutri-Fortifiant Shampoo or Bain Hydra-Forifiant Shampoo?

What is the difference between hair-fall and hair-loss?

Hair-loss is defined by more than 100 strands falling from the roots per day due to the hardening of collagen hair shaft. Hair-fall is defined by more than 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet…) AND by hair falling from breakage. Hair breakage is due to mechanical stressors such as brushing.