REIGNITE YOUR INNER STRENGTH
Formulated with a potent concentration of glycine and citric acid, Première frees hair from
calcium buildup that leads to breakage and reconnects the broken keratin links for stronger hair.
Recreates 99% of hair's original strength*
+97% inner structure reinforcement*
+82% shinier hair**
+93% less breakage*
*Instrumental test after 6 usages of Première Concentré + Bain + Fondant/Masque**Instrumental test after application of Première fondant
CONCENTRÉ DÉCALCIFIANT ULTRA-RÉPARATEUR HAIR TREATMENT
A dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier.
Discover Première
Première is the perfect haircare ritual to repair all types of damaged hair. It frees your hair from calcium
buildup that leads to breakage and reconnects the broken keratin links to restore hair to its premier state.
CONCENTRÉ DÉCALCIFIANT ULTRA-RÉPARATEUR HAIR TREATMENT
A dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier.
BAIN DÉCALCIFIANT RÉPARATEUR SHAMPOO
Decalcifying repairing shampoo for damaged hair. A rich double-action shampoo that works inside and out to remove calcium and strengthen and repair damaged hair.
FONDANT FLUIDITÉ RÉPARATEUR CONDITIONER
A repairing, decalcifying, softening conditioner for damaged hair. It removes the calcium overdose that attacks treated hair, and then repairs the damage in a dual-action effect, restoring softness, moisture, and strength.
MASQUE FILLER RÉPARATEUR HAIR MASK
An anti-breakage repairing resurfacing hair mask that restores moisture and strengthens all types of damaged hair.
SÉRUM FILLER FONDAMENTAL HAIR SERUM
A leave-in repairing anti-breakage filler hair serum. This anti-frizz serum works to seal and fill hair strands, and protect them from the heat of styling tools, leaving hair shiny and strong.
IT'S A PREMIÈRE
If you struggle with damaged hair, you’re not alone. It’s the #1 concern heard in salons!
Discover the strong, shiny and supple hair of Ebonee Davis
Listen to the sound of Première with Emily Ratajkowski's ASMR
And discover why water is not your hair's friend with Sydney Sweeney
THE POWER
OF
LAYERING
For maximum results, we recommend to layer the Première Concentré (do not rinse) with the Première Bain.The key to this technique lies in its ability to work on different layers of your hair, from the outermost shield to the core of each hair fiber.
LEARN MORE
Find Your Perfect Routine
If you have thick, damaged hair, this routine will deliver the ultimate inner hair repair while
preventing the risk of future damage due to calcium buildup. If you are unsure
about your hair type, take our 2-minute quiz to find out!
If you have thicker, damaged hair, this routine will deliver the ultimate inner repair, preventing the risk of future damage due to calcium buildup. If you are unsure about your hair type, take our 2-minute quiz to find out!
Première Active Ingredients
The Première routine is formulated with
Glycine, Citric Acid and Peptides.
This system eliminates calcium buildup that leads to breakage,
deeply repairs the
hair from the inner layer and strengthens
the hair for lasting
results.
GLYCINE + CITRIC ACID + PEPTIDE
Damaged hair is the n°1 concern in salons. It is great to now have a complete exclusive protocol to offer the best repair to our clients.— Hovig Etoyan, Global Professional Ambassador
Learn More About Damaged Hair
