Kérastase identified the key reasons
why women experience fall out due
to hair breakage from brushing.
External factors and daily stressors such as brushing, heat and over-styling cause the hair fiber weaken. Hair breakage occurs in the middle and creates thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can further weaken hair.
Genesis addresses the solution to hair fall
due to breakage from brushing.
Our panel of 3 experts encourages women
to take a 360 degree approach
to their haircare regimen.
Hold onto your hair
What you are searching for is a beauty remedy - something with beautiful lather and fragrances, everything you’ve come to expect from your previous hair care products combined with strengthening & fortifying benefits.
A hair fall due to breakage from brushing solution for a new generation
You want to solve hair fall due to breakage from brushing with a luxurious, sophisticated, holistic, science-backed system. Kérastase listened to your concerns and responded with a line to help with hair strengthening, because you shouldn't have to leave your hair behind.
Work, play, rinse, repeat.
Genesis is the perfect partner for your fast-paced lifestyle
and thanks to the unique dual approach you will achieve.
97% Less Hair Fall Due to
Breakage from Brushing*.
*System of Bain Hydra-Fortifiant + Fondant Renforçateur+ Sérum Fortifiant vs Non-Conditioning Shampoo