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LES AMIES DE KÉRASTASE

Today we introduce an exciting new chapter for kérastase with "LES AMIES DE KÉRASTASE", where we will profile the most influential emerging, undiscovered, and culturally relevant new voices from all over the world.

From music and dance to fashion and business, expect the unexpected as we work with authentic talent who align to our core values and energy – always keeping liberated, parisian, luxury & professional at heart.

SPRING

with

METTE

STRONG LIBERATED FEMINITY

With that said, we start chapter 1 with the amazing Mette.

Starting her career as backup dancer of Pharrell Williams, she since shaved her head live on the Rihanna ‘Lemon’ video

and now is about to launch her solo career with a new song to show the world what a phenomenal singer and performer that she is.

American dancer, actress & singer

The multi-generational
Feminine icon

Advocate for artistic expression & empowerment

Known for her distinct bald look and dynamic performances

THE PARISIAN ALLURE, A MANIFESTO OF FREEDOM

This Spring 2026 season, Kérastase reaffirms its singular identity through a vision of beauty that knows no compromise. It is an invitation to embrace a Liberated allure, where hair becomes the ultimate expression of a fierce independence, and a Parisian spirit that blends natural elegance with urban audacity.

By placing Luxury at the service of cutting edge Professional expertise, we transform every ritual into an exceptional sensory experience. More than just a campaign, this is a tribute to those who wear their hair as a manifesto: with pride, refinement, and absolute freedom.