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Dual Anti-Fall Action Hair Treatment.

Genesis Homme by Kérastase is the first dual action anti-fall hair treatment for weakened hair prone to thinning. It instantly thickens every fiber to show us how to get fuller hair on top while treating hair-fall on the long run.
The range, formulated with woody notes, rounder and warmer such as amber is more masculine than its feminine counterpart.


Genesis Homme Sérum Anti-Chute Fortifiant

Daily anti hair-fall fortifying hair serum for hair growth treatment for men.

One size only for Genesis Homme Sérum Anti-Chute Fortifiant

The Science Behind Hair Loss

Did you know that 70% of men worldwide report suffering from hair loss? It affects men of all ages, as even 1/3 of men under 30 are affected by hair loss.

Typically, 50 to 100 hairs fall naturally every day. Beyond 100 hairs lost every day and 20% of hair in telogen phase it is an excessive hair loss.
Many men are concerned by problems of hair volume or density loss, sometimes at the end of their adolescence. The forehead at the temples and the top of the scalp are the most frequently affected areas.

Whether for hormonal, genetic or extrinsic factors, this phenomenon leads to a loss of self-confidence or even the development of complexes. In Europe, 52% men say they are affected by hair loss issues*.

* IPSOS 2003. Study carried out in Europe on 30,000 people.

Pro Tips

Inside the K-Lab - How To Fight Hair Loss & Thinning Of The Fiber

Discover how our engineers are working on products effectiveness & reliability in our laboratory.

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Reduces Hair Loss In 6 Weeks*. 5 Times Fuller Hair**.
85% More Hair Fiber Strength***.

*Clinical test on 99 people. 6 weeks of use of Sérum Anti-chute Fortifiant.
** Instrumental test Bain de Masse + Cire d'Épaisseur
***Instrumental test on Bain de Masse Épaississant + Cire d’Épaisseur Texturisante + Sérum Anti-chute Fortifiant.

What’s Inside?

Genesis Homme by Kérastase is a dual fuller hair thickness program to gain more hair density instantly thanks to the first ingredient
and to gain hair strength day after day thanks to the second one.


Strengthen and thicken hair fiber for an immediate fuller look.

Ginger extract reduces UVB-induced apoptosis/programmed cell death. Ginger Root has protective effect against external aggressor-induced damages.
Creatine can help rebuild and strengthen hair structure from within, improve its mechanical properties and protect it against heat damage and UV rays.


Helps to stop hair loss, fortifies hair anchorage and retention.

Aminexil is a key active ingredient for keeping the hair sheath supple and enabling hair to anchor itself more solidly in the scalp. It prevents collagen from hardening around hair follicles. At the concentration of 1.5% in Genesis Homme products, its effectiveness in preventing hair loss has been proven.

4 Myths About Hair Loss

Many hair myths have been around for so long, we’ve accepted them as scientific fact. But there is a lot of fake news out there when it comes to hair loss. To help you separate hair fact from fiction, we asked our Kérastase expert Dareen Fowler, to dismantle some of them in this video.

“Does shampoo make me lose my hair?

Is hair loss in men passed down from the mother's side of the family?

Does wearing a hat cause baldness?

Does regularly cutting my hair make it grow faster and thicker?”

Customized Hair Loss Care
Customized Hair Loss Care

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