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Strengthening Hair Care With Genesis

Learning how to strengthen hair made easy, thanks to Kérastase's line
of hair care products. Genesis offers a revolutionary solution to hair
fall due to breakage from brushing without compromising your luxurious
hair care routine. The new Genesis line from Kérastase places
powerhouse ingredients in a luxurious formulation that
reduces hair fall. Find your perfect routine now.

Genesis is not a hair loss product.

1. CLEANSE

Bain Hydra-Fortifiant
Fortifying Shampoo

Perfect for normal to oily, weakened hair prone to falling due to breakage from brushing
- Gently removes sebum and pollution particles from scalp and hair
- Provides anti-oiliness
- Prevents risk of hair fall due to breakage from brushing
- Apply to wet hair, lather, rinse, repeat

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Bain Nutri-Fortifiant
Fortifying Shampoo

Perfect for normal to dry weakened hair, prone to falling due to breakage from brushing.
- Gently cleanses scalp and hair while adding moisture
- Provides intense nourishment and gently detangles hair
- Prevents risk of hair fall due to breakage from brushing
- Apply to damp hair, lather, rinse, repeat

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2. TREAT

Fondant Renforçateur
Fortifying Conditioner

Lightweight conditioner with anti-breakage action that fortifies the fiber and reinforces its resistance to breakage.
- Provides immediate strength and softness
- Detangles and adds body
- Provides moisture and shine
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly

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Masque Reconstituant
Fortifying Masque

Intensely rich masque for weakened hair that fortifies to reduce hair fall due to breakage from brushing.
- Intense nourishment and hydration
- Smooths and detangles
- Fortifies against breakage
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly

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3. PRIME + FORTIFY

Défense Thermique
Fortifying Blow-Dry Fluid

Blow-dry spray for damaged hair that fortifies to reduce hair fall due to breakage from brushing.
- Detangles and hydrates without frizz
- Eases blow-drying and styling
- Protects hair from blow-dry heat
- 24H protection against frizz even in high conditions of humidity
- Apply from mid-lengths to ends of wet hair. Blow dry

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4. FORTIFY

Sérum Fortifiant
Daily Fortifying Serum

Daily fortifying serum for damaged hair that strengthens to reduce hair fall due to breakage from brushing.
- Use once in the morning or overnight
- Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark
- Massage gently into your hair
- Do not rinse
- Use daily for optimal results

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