Before & After
Illustration of the contemplated results obtained after applying:
Blond Absolu Bain Ultra-Violet Purple Shampoo
Anti-brass purple shampoo neutralizes brassiness in your hair.
Product Description
Blond Absolu Bain Ultra-Violet by Kérastase, an anti-brass shampoo, nourishes your hair while using Ultra-Violet Neutralizers to reduce brassiness. Recognized as one of the best purple shampoos for grey hair and white hair, it's also ideal for processed or bleached-blonde hair.
Incorporating this purple shampoo into your routine is a great strategy on how to maintain blonde hair. Its ultra-violet fluid texture neutralizes orange to dark yellow undertones, ensuring your color stays bright and luminous. Infused with Hyaluronic Acid and Edelweiss Flowers extract, it restores strength and softness to your hair, making it a go-to shampoo for colored hair.
Use the Blond Absolu Bain Ultra-Violet shampoo as your toning blonde hair solution, and follow up with Masque Ultra-Violet Purple Hair Mask, for a double dose of hydrating repair for white, grey, and blonde hair.
Your hair will be left +98% stronger* and +84% more hydrated*.
The shampoo comes in a recyclable bottle, made of 95% recycled plastic.
#YouDareWeCare
*Instrumental test after application of Bain Ultra-Violet + Cicaflash + Huile Cicaextreme**Instrumental test after the application of Bain Ultra-Violet + Cicaflash
Key Words
Purple Shampoo – Blonde Hair – Grey Hair – White Hair
Nourishing
Anti-Brass
Illuminating
Product Benefits
✔ Instantly neutralizes brassy hair and yellow undertones to maintain cool blonde shades.
✔ Boosts hair color luminosity.
✔ Illuminates blonde hair.
+84% Hydrated*
-61% Surface Damage*
16x Stronger Hair**
*Instrumental test after application of Bain UV + Cicaflash + Huile Cicaextreme
**Instrumental test after the application of Bain UV + Cicaflash
STEP 1
Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization.
STEP 2
Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization.
STEP 2
Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
How to maintain blonde hair?
Kérastase discovered the 2 golden rules of bleached hair.
First, bleached hair needs to be hydrated, and that means depositing a layer of moisturizing and nourishing actives on top of the fiber cuticle to avoid surface damage.
Second, bleached hair needs fiber healing, protection and neutralization, to strengthen the fiber, prevent future breakage and neutralize unwanted brassiness.
Why is hyaluronic acid good for blonde hair?
Kérastase is using the golden standard of molecules for blonde hair hydration: HYALURONIC ACID.
Through our Hyaluronic Acid produced by French Biotechnology, we have created the Blond Absolu products with MACRO-[H.A], to perfectly stay on the hair surface, to provide long-lasting moisture and reinforcement.
It acts in a duo with MACRO-[H.A]], able to penetrate the scalp skin to provide long-lasting hydration and reinforcement of the scalp's barrier function.
Blond Absolu Signature Scent
Inspired by the modernity and freshness of new colognes, Blond Absolu wants to connect with a new generation of consumers through a clean but luxurious and aromatic fragrance. Blooming flowers and dazzling citrus notes as the top notes to reveal a lasting experience, full of youth and audacity.
Top Notes
Orange Blossom, Bergamot, Mandarin
Heart Notes
Peony, Fig, Laurel
Base note
Cedarwood, Musk, Cardamom
Frequently Asked Questions
Why does lightened and bleached hair get brassy?
How often should I use Blond Absolu Bain Ultra-Violet Purple Shampoo?
Will the Ultra-Violet shampoo make my hair purple?
Can the Ultra-Violet Shampoo be used on natural blonde hair?
Know More About Blond Absolu Range
The Blond Absolu Range is composed of Hyaluronic Acid and other ingredients, bringing strong hydration and protection to your bleached hair.
NEW
Blond Absolu 2% Pure Hyaluronic Acid Scalp & Hair Serum
Hydrating repairing hair and scalp serum.
Old price New price $ 75.00
Blond Absolu Bain Lumière Shampoo
Shampoo with Hyaluronic Acid for all blonde hair types.
Old price New price $ 55.00
Blond Absolu Bain Ultra-Violet Purple Shampoo
Anti-brass purple shampoo neutralizes brassiness in your hair.
Old price New price $ 55.00
Blond Absolu Cicaflash Conditioner
Iconic Kérastase Blond Absolu conditioner with Hyaluronic Acid for all blonde hair types, including bleached blonde hair.
Old price New price $ 60.00
Blond Absolu Ultra-Violet Purple Hair Mask
Purple hair mask with Hyaluronic Acid to neutralize hair brassiness.
Old price New price $ 85.00
Blond Absolu Masque Cicaextreme Hair Mask
Intense post-bleached hair mask for sensitized hair.
Old price New price $ 85.00
Blond Absolu Huile Cicaextreme
Intense blonde strengthening hair oil concentrate.
Old price New price $ 70.00
Blond Absolu Cicaplasme Heat Protectant
Heat protectant with Hyaluronic Acid for all blonde hair types.
Old price New price $ 60.00
Blond Absolu Cicanuit Hair Serum
Intense overnight hair serum for all blondes.
Old price New price $ 80.00
