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Blond Absolu Bain Ultra-Violet Purple Shampoo

Anti-brass purple shampoo neutralizes brassiness in your hair.

Blond Absolu Bain Ultra-Violet Purple Shampoo

Blond Absolu Bain Ultra-Violet Purple Shampoo

Anti-brass purple shampoo neutralizes brassiness in your hair.

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Product Description

Blond Absolu Bain Ultra-Violet by Kérastase, an anti-brass shampoo, nourishes your hair while using Ultra-Violet Neutralizers to reduce brassiness. Recognized as one of the best purple shampoos for grey hair and white hair, it's also ideal for processed or bleached-blonde hair

Incorporating this purple shampoo into your routine is a great strategy on how to maintain blonde hair. Its ultra-violet fluid texture neutralizes orange to dark yellow undertones, ensuring your color stays bright and luminous. Infused with Hyaluronic Acid and Edelweiss Flowers extract, it restores strength and softness to your hair, making it a go-to shampoo for colored hair. 

Use the Blond Absolu Bain Ultra-Violet shampoo as your toning blonde hair solution, and follow up with Masque Ultra-Violet Purple Hair Mask, for a double dose of hydrating repair for white, grey, and blonde hair. 

Your hair will be left +98% stronger* and +84% more hydrated*

The shampoo comes in a recyclable bottle, made of 95% recycled plastic. 

#YouDareWeCare 

*Instrumental test after application of Bain Ultra-Violet + Cicaflash + Huile Cicaextreme 
**Instrumental test after the application of Bain Ultra-Violet + Cicaflash

Key Words

Purple Shampoo – Blonde Hair – Grey Hair – White Hair

Nourishing



Anti-Brass


Illuminating


Product Benefits



✔ Instantly neutralizes brassy hair and yellow undertones to maintain cool blonde shades.
✔ Boosts hair color luminosity.
✔ Illuminates blonde hair.

+84% Hydrated*
-61% Surface Damage*
16x Stronger Hair**

*Instrumental test after application of Bain UV + Cicaflash + Huile Cicaextreme
**Instrumental test after the application of Bain UV + Cicaflash

STEP 1
Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization.

STEP 2
Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

Full Ingredient List

  • Aqua / Water / Eau
  • Ci 60730 / Acid Violet 43
  • Hydroxypropyltrimonium Hydrolyzed Wheat Protein
  • Magnesium Acetate
  • Aspartic Acid
  • Leontopodium Alpinum Flower/Leaf Extract
  • Malva Sylvestris Flower Extract / Mallow Flower Extract
  • Potassium Sorbate*

Key Ingredients

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Hyaluronic Acid

Hyaluronic Acid fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair and hydrates scalp, preventing future breakage.
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Edelweiss Flower

Rich in anti-oxidants to protect hair against daily damage and soften sensitized hair fibers.
Recovers and softens fibre; protects from damage by resisting any environmental change.
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Ultra Violet Neutralizers

Highly concentrated pigments that neutralize and remove brassy & yellow undertones. Illuminates reflects & highlights, and reveals radiant natural shine.

How to maintain blonde hair?


Kérastase discovered the 2 golden rules of bleached hair.

First, bleached hair needs to be hydrated, and that means depositing a layer of moisturizing and nourishing actives on top of the fiber cuticle to avoid surface damage.

Second, bleached hair needs fiber healing, protection and neutralization, to strengthen the fiber, prevent future breakage and neutralize unwanted brassiness.

Why is hyaluronic acid good for blonde hair?


Kérastase is using the golden standard of molecules for blonde hair hydration: HYALURONIC ACID.

Through our Hyaluronic Acid produced by French Biotechnology, we have created the Blond Absolu products with MACRO-[H.A], to perfectly stay on the hair surface, to provide long-lasting moisture and reinforcement.

It acts in a duo with MACRO-[H.A]], able to penetrate the scalp skin to provide long-lasting hydration and reinforcement of the scalp's barrier function.

Blond Absolu Signature Scent


Inspired by the modernity and freshness of new colognes, Blond Absolu wants to connect with a new generation of consumers through a clean but luxurious and aromatic fragrance. Blooming flowers and dazzling citrus notes as the top notes to reveal a lasting experience, full of youth and audacity.

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Top Notes
Orange Blossom, Bergamot, Mandarin

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Heart Notes
Peony, Fig, Laurel

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Base note
Cedarwood, Musk, Cardamom

PDP Section Product Benefits


Before & After


Illustration of the contemplated results obtained after applying:

  1. Bain Cicaextrême
  2. Bain Ultra-Violet
  3. Masque Cicaextrême
  4. Huile Cicaextrême
PDP Section FAQ

Frequently Asked Questions

PDP Section Routine

Know More About Blond Absolu Range

The Blond Absolu Range is composed of Hyaluronic Acid and other ingredients, bringing strong hydration and protection to your bleached hair.
PDP Range
BLOND ABSOLU
Repairing Care for Bleach-Damaged Hair
[HYALURONIC ACID + EDELWEISS FLOWER]

Repairs damages in one use*
95% stronger blonde hair**
Instant hydration of scalp and hair***

*Surface Damages, Instrumental test after application of 2% Pure Hyaluronic Acid Serum
**Instrumental test after application of Bain Lumiere, Cicaflash and 2% Hyaluronic Acid Serum
***Instrumental test after application of 2% Pure Hyaluronic Acid Serum


#YOUDAREWECARE

Repairs damages in one use*
95% stronger blonde hair**
Instant hydration of scalp and hair***

*Surface Damages, Instrumental test after application of 2% Pure Hyaluronic Acid Serum
**Instrumental test after application of Bain Lumiere, Cicaflash and 2% Hyaluronic Acid Serum
***Instrumental test after application of 2% Pure Hyaluronic Acid Serum


#YOUDAREWECARE

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