Blond Absolu Bain Ultra-Violet by Kérastase, an anti-brass shampoo, nourishes your hair while using Ultra-Violet Neutralizers to reduce brassiness. Recognized as one of the best purple shampoos for grey hair and white hair, it's also ideal for processed or bleached-blonde hair.
Incorporating this purple shampoo into your routine is a great strategy on how to maintain blonde hair. Its ultra-violet fluid texture neutralizes orange to dark yellow undertones, ensuring your color stays bright and luminous. Infused with Hyaluronic Acid and Edelweiss Flowers extract, it restores strength and softness to your hair, making it a go-to shampoo for colored hair.
Use the Blond Absolu Bain Ultra-Violet shampoo as your toning blonde hair solution, and follow up with Masque Ultra-Violet Purple Hair Mask, for a double dose of hydrating repair for white, grey, and blonde hair.
Your hair will be left +98% stronger* and +84% more hydrated*.
The shampoo comes in a recyclable bottle, made of 95% recycled plastic.
#YouDareWeCare
*Instrumental test after application of Bain Ultra-Violet + Cicaflash + Huile Cicaextreme **Instrumental test after the application of Bain Ultra-Violet + Cicaflash
Hyaluronic Acid fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair and hydrates scalp, preventing future breakage.
Edelweiss Flower
Rich in anti-oxidants to protect hair against daily damage and soften sensitized hair fibers.
Recovers and softens fibre; protects from damage by resisting any environmental change.
Ultra Violet Neutralizers
Highly concentrated pigments that neutralize and remove brassy & yellow undertones. Illuminates reflects & highlights, and reveals radiant natural shine.
How to maintain blonde hair?
Kérastase discovered the 2 golden rules of bleached hair.
First, bleached hair needs to be hydrated, and that means depositing a layer of moisturizing and nourishing actives on top of the fiber cuticle to avoid surface damage.
Second, bleached hair needs fiber healing, protection and neutralization, to strengthen the fiber, prevent future breakage and neutralize unwanted brassiness.
Why is hyaluronic acid good for blonde hair?
Kérastase is using the golden standard of molecules for blonde hair hydration: HYALURONIC ACID.
Through our Hyaluronic Acid produced by French Biotechnology, we have created the Blond Absolu products with MACRO-[H.A], to perfectly stay on the hair surface, to provide long-lasting moisture and reinforcement.
It acts in a duo with MACRO-[H.A]], able to penetrate the scalp skin to provide long-lasting hydration and reinforcement of the scalp's barrier function.
Blond Absolu Signature Scent
Inspired by the modernity and freshness of new colognes, Blond Absolu wants to connect with a new generation of consumers through a clean but luxurious and aromatic fragrance. Blooming flowers and dazzling citrus notes as the top notes to reveal a lasting experience, full of youth and audacity.
Top Notes
Orange Blossom, Bergamot, Mandarin
Heart Notes
Peony, Fig, Laurel
Base note
Cedarwood, Musk, Cardamom
PDP Section Product Benefits
Before & After
Illustration of the contemplated results obtained after applying:
When you bleach or lighten hair, the hair’s natural pigments are removed, which can reveal unwanted undertones. Even light-based hair color can reveal unwanted undertones when bleached. That's why Blond Absolu Masque Ultra-Violet hair mask, when used in tandem with the Kérastase purple shampoo, can be the perfect solution. It has Ultra-Violet Neutralizers in its formula to cancel out unwanted undertones and get rid of brassiness.
How often should I use Blond Absolu Bain Ultra-Violet Purple Shampoo?
We recommend using Bain Ultra-Violet Purple Shampoo weekly to get rid of brassiness and unwanted undertones. Depending on the bleach of your hair, your hairdresser can recommend the frequency of use.
Will the Ultra-Violet shampoo make my hair purple?
We advise leaving the Bain Ultra-Violet Shampoo on for a maximum time of 5 minutes then rinse off completely. This product does not stain nor will it make your blonde hair turn purple if used properly.
Can the Ultra-Violet Shampoo be used on natural blonde hair?
Yes, the Bain Ultra-Violet Shampoo can be used on both bleached or color-treated and natural blonde hair.
PDP Section Routine
Know More About Blond Absolu Range
The Blond Absolu Range is composed of Hyaluronic Acid and other ingredients, bringing strong hydration and protection to your bleached hair.
One size only for Blond Absolu Cicanuit Hair Serum
90mL
PDP Range
BLOND ABSOLU Repairing Care for Bleach-Damaged Hair [HYALURONIC ACID + EDELWEISS FLOWER]
Repairs damages in one use*
95% stronger blonde hair**
Instant hydration of scalp and hair***
*Surface Damages, Instrumental test after application of 2% Pure Hyaluronic Acid Serum
**Instrumental test after application of Bain Lumiere, Cicaflash and 2% Hyaluronic Acid Serum
***Instrumental test after application of 2% Pure Hyaluronic Acid Serum
#YOUDAREWECARE
Repairs damages in one use*
95% stronger blonde hair**
Instant hydration of scalp and hair***
*Surface Damages, Instrumental test after application of 2% Pure Hyaluronic Acid Serum
**Instrumental test after application of Bain Lumiere, Cicaflash and 2% Hyaluronic Acid Serum
***Instrumental test after application of 2% Pure Hyaluronic Acid Serum
