Chroma Absolu - The Ingredients Powering This Color Boosting Range

Coloring your hair can be permanantly damaging. Chroma Absolu is here to change that. The new innovative range consists of 7 products to care for your color treated hair at home, and 2 in-salon treatments designed for hair that is sensitized or damaged from color procedures. The hair treatments tackle unwanted color-induced issues such as unwanted frizz, porous strands that lead to color fade, and a lack of shine due to a dry, coarse texture. Chroma Absolu is powered by a trio of acids; Tartaric, Lactic, and Amino Acids, as well as a plant-based ingredient, Centella Asiatica, that is loved in skincare. Keep reading to find out about the ingredients that help you maintain your dream hair color for longer.

For all natural hair beauties, check out our Genesis Line to treat Hair Breakage and Strengthen your natural locks.

Amino Acid

This healing acid helps to transform, smoothen and gently resurface hair fibers. It penetrates down to the cortex to rebuild the hair from the inside out and repair damaged hair. Amino acids are organic compounds that combine to form proteins and are the buildig blocks of everything from healthy hair to skin. Hair is made from keratin and amino acids, so funneling them deep down into sensitized or damaged hair helps to strengthen your strands.

Tartaric Acid

A lesser-known Alpha Hydroxy Acid (AHA) - yes, from the same family of ingredients you lean on to exfoliate your skin - is also a powerful antioxidant. Tartaric acid is effective in treating damaged hair and reduces oxidative stress shields against external damage.