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PDP Section Product Benefits

Product Benefits

Create endless looks with our first-to-market* ground breaking Couture Styling innovation. Miracle heat-sensitive microwax technology allows the hair to set and re-set styles with ease. Extremely Repositionable, unparalleled shape memory, 96 hour extreme anti-fizz control, 450° thermo-protection. *For L'Oreal.
  • S.R.S.® Microwax Technology: Miracle heat-sensitive microwaxes can set and re-set styles


PDP Section How To Apply Video

How to Use

How to use L'incroyable Blowdry Lotion
For fine to normal hair, apply two pumps of L'incroyable blowdry lotion into hands. Distribute on towel-dried hair and blowdry for desired look. Restyle or change the look easily with the use of heat tools. No product reapplication necessary.
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PDP Routine Section

Complete Your Routine

Complete your hair care routine with cleanse, treat, prime & night essentials.
PDP Slot 1 Section
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