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Bain Ultra-Violet Shampoo

A brass-reducing shampoo with blue & purple pigments for instant blonde illumination. Instantly neutralizes brassy & yellow undertones. Tone Level: From highlighted to grey hair.

Bain Ultra-Violet Shampoo is rated 4.8 out of 5 by 4.
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How To Use

How to use our Purple Shampoo on Blonde Hair:
Step 1. Apply a quarter-sized amount of shampoo on wet hair.
Step 2. Add water and emulsify, focusing the first wash on the scalp using fingertips.
Step 3. Rinse thoroughly.
Step 4. Apply a second quarter-sized amount of and emulsify.
Step 5. Cleanse the lengths of hair all the way to the ends before rinsing product completely out of hair.
Step 6. Continue with Masque Ultra-Violet.


Bain Ultra-Violet is our purple shampoo for blonde hair used to tone brassy hair. This purple toning shampoo contains hyaluronic acid benefits to prevent damage and protect hair fibers. It is ideal for gray, light faux-blonde, lightened or bleached hair. The gentle cleansing formula of this anti-brass purple shampoo for blonde hair soothes and hydrates hair, leaving a lightweight feel, toning brassy hair and enhancing blond tones. Toning brassy hair is made easy with this purple shampoo for blonde hair.

  • Instantly neutralizes brassy & yellow undertones.
  • Leaves hair 94% stronger when used with the Fondant Cicaflash.
  • Removes impurities & pollution particles.
  • Repairs the surface of the hair fiber up to 46% when combined with the Fondant Cicaflash.

A unique combination of Hyaluronic Acid, Edelweiss flower and powerful Ultra Violet neutralizing pigments:
Hyaluronic Acid fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
Edelweiss flower is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitized hair fibers.
Ultra Violet neutralizers are highly concentrated pigments that act immediately on the fiber to neutralize and remove brassy & yellow undertones, revealing a radiant natural shine.

AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • SODIUM CHLORIDE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • CARBOMER • LIMONENE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • MAGNESIUM ACETATE • GLYCERIN • SODIUM HYALURONATE • TOCOPHEROL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • LEONTOPODIUM ALPINUM FLOWER/LEAF EXTRACT • FUMARIC ACID • MALVA SYLVESTRIS FLOWER EXTRACT / MALLOW FLOWER EXTRACT • POTASSIUM SORBATE • PARFUM / FRAGRANCE.

Rated 4 out of 5 by from Helps take away the brassy tones It definitely helps keeping cool and ashy tones. However, it doesn't help if you want shiny hair. I will try alternating with the other shampoo from blonde absolu because I want it to be shiny and keep the brassiness away.
Date published: 2019-07-18
Rated 5 out of 5 by from Love it I am in the process of letting my hair go grey and growing out all of the colour in. I love this shampoo it makes my hair look bright, fresh and clean. So glad you brought out this range I have all of the products in it
Date published: 2019-07-13
Rated 5 out of 5 by from Great product! I bought this one week ago and have found it has the best violet pigment to neutralize my hair. And I don’t find I need as much as other branded violet shampoo. Highly recommend!
Date published: 2019-05-14
Rated 5 out of 5 by from My favourite purple shampoo ever! Both neutralized my orange reflects AND hydrated my hair! Kerastase is just the best
Date published: 2019-05-09
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