Fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage.
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Genesis Bain Hydra-Fortifiant
Fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage.
Bain Hydra-Fortifiant is an anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair fall due to breakage. Prevents oil build-up on scalp.
Work through wet hair. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
MORE FIBER STRENGTH*
RE-ANCHOR FIBER TO THE ROOT
*instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum
NEVER BE AFRAID OF FALLING.
Bain Hydra-Fortifiant is an anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair fall due to breakage. Prevents oil build-up on scalp.
Work through wet hair. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.
MORE FIBER STRENGTH*
RE-ANCHOR FIBER TO THE ROOT
*instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum
BENEFITS
Prevents Breakage
Cleanses Scalp
Prevents Hair Fall
✔ Immediate softness*
80% LESS HAIR FALL DUE TO BREAKAGE*
*Instrumental test, after application of Bain Hydra Fortifiant
Step 1: Work through wet hair.
Step 2: Rinse thoroughly.
BENEFITS
Prevents Breakage
Cleanses Scalp
Prevents Hair Fall
✔ Immediate softness*
80% LESS HAIR FALL DUE TO BREAKAGE*
*Instrumental test, after application of Bain Hydra Fortifiant
BEFORE / AFTER
Illustration of the contemplated results obtained after applying:
Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair breakage.
#NeverBeAfraidOfFalling
Ginger Root Extract
Known for its ability to protect against daily external aggressors.
Edelweiss Native Cells
Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
SCIENCE
GENESIS
Dual Anti-Fall Action Haircare
Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.
#NeverBeAfraidOfFalling
KEY INGREDIENTS
Ginger Root Extract
Known for its ability to protect against daily external aggressors.
Edelweiss Native Cells
Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
Eco Stamps SVG + Tag
Kérastase has been committed to a beauty without animal testing for more than 30 years
95% Recycled Plastic*
*excluding pump, cap, labels and additives
Recyclable Bottle
Silicone free*
*for natural touch
Made in a factory using 100% renewable energy*
*In the previous calendar year. Find more information in the L'Oréal Universal Registration
PDP Section FAQs
FREQUENTLY ASKED QUESTIONS
What are the benefits of Fondant Renforcateur? How to use it?
Its action reinforces fiber natural resistance to reduce the risk of hair-fall due to breakage. It provides immediate strength and softness without weighing down the hair.
Apply to shampooed, towel-dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly.
Can Masque Reconstituant & Fondant Renforcateur be applied on the scalp?
Those 2 products take care of hair lengths. They provide hair with intense moisture and reinforcement in order to fight against hair-fall from breakage due to repeated processing like brushing . We do not recommend to apply them on the scalp.
Are Genesis products free of sulfates, parabens and silicones?
Bain Hydra-Fortifiant / Fondant Renforcateur / Serum Anti-Casse Fortifiant/Ampoules Cure Anti-Casse Fortifiantes / Concentré Ampli-force / Poudre Détox are free of silicons.
Except Bain Hydra-Fortifiant and Bain Nutri-Fortifiant, all Genesis formulas are free of sulfates and paraben.
Is Aminexil present in all Genesis products? In what concentration?
Aminexil is present in the Serum Anti-Casse Fortifiant and in the Ampoules Cure Anti-Casse Fortifiantes.
This concentration of 1.5% has been widely tested in clinical studies at L’Oréal & is necessary to reduce hair-breakage from the root. It is the maximum concentration possible.
What are the benefits of the Masque Reconstituant? How to use it?
Its action intensely nourishes, detangles and reinforces the hair to reduce the risk of hair-fall due to breakage. It restores intense softness for beautiful healthy looking hair. Apply to shampooed, towel-dried hair. Massage the lengths and ends. Leave on for 5 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately.
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