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PDP Section Product Benefits

Product Benefits

    Bain Riche Chroma Respect is a rich, nourishing and protective sulfate-free shampoo for colored hair. This hydrating shampoo for colored hair cleanses and nourishes hair while preserving hair color from fading away or discoloring. Enriched with Lactic Acid and Centella Asiatica, this shampoo helps to seal hair fiber porosity, smoothing the surface for maximum color retention and less color induced frizz. Hair is 95% more nourished*, stronger and reflecting 65% more brilliant bright shine**. Hair fiber so healthy that 92% of color intensity is preserved after 6 weeks***. A sulfate-free, paraben-free and silicone-free shampoo. 9/10 women agree that the hair feels nourished and moisturized, and look healthy****.

  • Protects hair color from stripping or fading away
  • Transforms hair fiber surface for immediate softness and less color induced frizz
  • Helps reduce hair fiber porosity for a longer lasting color


  • *INSTRUMENTAL TEST: BAIN RICHE CHROMA RESPECT + SOIN ACIDE CHROMA GLOSS + MASQUE CHROMA FILLER
    **INSTRUMENTAL TEST
    *** INSTRUMENTAL TEST: BAIN RICHE CHROMA RESPECT + SOIN ACIDE CHROMA GLOSS
    ****CONSUMER TEST: BAIN RICHE CHROMA RESPECT + MASQUE CHROMA FILLER + SERUM CHROMA THERMIQUE
    Our shampoo bootles are made with 95% recycled plastic.




Before & After



PDP Section Ingredients

Key Ingredients





PDP Section How To Apply Video

How to Use

1. Wet hair.
2. Thoroughly remove excess water before applying a quarter-sized amount of shampoo.
3. Add water and emulsify.
4. Massage the scalp using finger tips to wash and remove impurities.
5. Rinse thoroughly.
6. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends.
7. Rinse thoroughly.
8. Follow with a Chroma Absolu Fondant, Masque or Soin Acide.
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