Bain Riche Chroma Respect is a rich, nourishing and protective sulfate-free shampoo for colored hair. This hydrating shampoo for colored hair cleanses and nourishes hair while preserving hair color from fading away or discoloring. Enriched with Lactic Acid and Centella Asiatica, this shampoo helps to seal hair fiber porosity, smoothing the surface for maximum color retention and less color induced frizz. Hair is 95% more nourished*, stronger and reflecting 65% more brilliant bright shine**. Hair fiber so healthy that 92% of color intensity is preserved after 6 weeks***. A sulfate-free, paraben-free and silicone-free shampoo. 9/10 women agree that the hair feels nourished and moisturized, and look healthy****.