WHY HAVE YOUR CURLS "FORGOTTEN" THEIR SHAPE ?

When hair is over-processed, the disulfide bonds the chemical links that maintain the curl's structure weaken or break. The result: the curl loosens, becomes frizzy, and loses its bounce. On top of this, there is a frequently ignored factor: limescale. For hair in transition, which is already naturally porous and fragile, this damage creates a 'sponge effect' where the hair absorbs three times more calcium from shower water than healthy hair.

This calcium acts like an invisible cement, building up inside the fiber, stiffening it, and preventing treatments from penetrating. This is the vicious cycle that makes the transition phase so difficult: the hair's high porosity makes it vulnerable to mineral overdose, leaving it simultaneously 'starving' for nutrients and 'suffocated' by minerals.

The Première range breaks this cycle by specifically targeting porous fibers. Its dual-action formula decalcifies the hair to remove the suffocating calcium build-up, then repairs the internal links. By sealing the cuticle and neutralizing porosity, Première ensures that essential moisture is finally locked in, allowing curls to regain their natural definition, strength, and rhythmic bounce.