The Kérastase Experience

CHAPTER 6: festival BraidS

Braids to sway
no matter what your vibe is.

If you were to write a song today about going to a southern California music festival, the lyric would read “if you’re going to Palm Springs, be sure to braid your hair”. Festivals States-side, in France, UK, or even the famous Full-Moon festivals in Thailand all call for one thing in common, braids.

As you sway to your favourite band’s new sound, sizzle under the hot sun, or get soaked under the gushing rain, your hair has to stay in style. Paired with golden flash-tat’s, loose silken blouson style blouses, cut-off shorts, fringe bags (maybe leave the Prada at home), and booties, your braid says boho-chic in the most definitive way possible.

Two schools of music festival exist – the nouveau-pop Coachella or Osheaga under the golden rays of sun, or the the European Prix de Diane/Glastonbury that often come coupled not only with epic new beats but also downpoars from the sky. Choose your style of braid and choose your festival for this music season.

Star Product

Laque Couture

Hairspray application, a traditional gesture that women adore, transformed by an innovative formula and an unrivaled micro-spray designed to diffuse a mist that sets the hair without making it stiff. For hair mass that is lively, vibrant and radiant. Laque Couture provides medium hold with its micro-mist diffusion for light movement that sets styles while remaining highly workable. Maximum frizz control with a velvety feel and no residue.

step-by-step guide to braids

Follow these step-by-step how-to’s to achieve the braid to suit your mood