The Kérastase Experience

Chapter 1: Casual Braids

Everyday braids elevate
your casual style with flair

From Saturday errands in jeans and a coat, to spending a rainy Sunday swaddled in cashmere, there’s no casual look that doesn’t merit a braid. Simple styles do away with the myth that braids take forever to do and make even the simplest James Perse Tshirt and jeans go from drab to fab.

Maybe you woke up on the wrong side of the bed, had a rough night; maybe it’s really humid outside ; or maybe, it’s just one of those days where no matter what you do, your hair refuses to cooperate and seems to have a mind of its own.

There’s no better way to dominate rebellious strands than twisting them into a braid – trust us, there’s no way for them to act out if they’re all tied up! Even simply adding two little braids to your default “Bad Hair Day” ponytail will make people think that you’re trying out a nifty new style and not hiding disobedient hair.


There are a lot of reasons to love a Sunday (aside from the fact that it heralds tomorrow being Monday). It’s the perfect day to spend lazing about in your favourite cashmere sweat pants, drink your favourite tea and truly just unwind. For some this might even be the day of “detox” before the intensity of the week to come begins – face masks, hair masks, juice cleanses.

For others, it’s the day to really spend being zen – post brunch of course. So, grab that book whose spine has been begging to be cracked, put down the phone, iPad, laptop and TV remote, pull your hair in a braid so you don’t have to worry about it and settle in for a truly “you” day.

Star Product


Volume In Powder, also known as V.I.P., is a volumizing and texturizing powder spray used for incredible texture and body. Provides oversized volume and texturized grip while maintaining it's anti-humidity shield. Leaves no residue.

step-by-step guide to braids

Follow these step-by-step how-to’s to achieve the braid to suit your mood