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Faux blonde survival guide

Tips For Maintaing Blonde Hair

Colorist Johnny Ramirez is responsible for some of the most beautiful blondes in Los Angeles. He’s known for his soft, natural, sun-kissed looks—what he calls “lived-in color.” Here are his top tips for living with salon-born blonde hair.

Use blonde specific products.

To maintain true tones, use a hair care routine specifically designed for colored blonde hair.

Finish with a cool rinse.

Cool water closes cuticles, maintaining color and emplifying shine.

Use a purple shampoo and purple hair mask.

The pigments of our best purple shampoo Bain Ultra-Violet Purple Shampoo and Masque Ultra-Violet Purple Hair Mask cancel out the yellow and act as a toner for blonde hair, to fight brassy tones.

Hydrate, hydrate, hydrate.

Bleached hair is highly sensitized and vulnerable to dryness. Use Cicaflash Conditioner, our rich and moisturizing purple conditioner to rehydrate.

Hydrate, Hydrate, Hydrate.

Wash less often.

Shampooing less frequently is best for blonde hair. Bleached hair absorbs natural oils, decreasing the need for cleansing.

Add a leave-in treatment.

A serum like Cicaplasme Hair Serum will seal bleached hair, protecting it from heat and exposure to the elements, which causes brassy hair.

Get regular trims.

Colored hair tends to be dry, so frequent cuts (every 4-6 weeks) will keep ends from splitting and maintain overall healthy, shiny hair.

Shield hair from the sun.

Bleached blonde hair is extremely sensitive to the sun’s rays, which can cause dryness and unwanted color changes. Wear a scarf or hat in the sun, or use Cicaplasme Hair Serum for its UV-protective qualities.

Protect hair at the pool.

Chlorine can dry lightened hair out and turn it green. Before you go swimming, wet your hair and add purple conditioner. This keeps the chlorine from soaking in and causing damage.

Minimize heat styling.

Heat is the main enemy to vulnerable bleached blonde hair. Reduce or eliminate the use of heat styling, including curling irons, flat irons and high-heat blowdryers. If you must heat style, always prep with Cicaplasme Hair Serum.

Kerastase Blond Absolu Blonde Hair Care 4

The Blonde Routine

Use Bain Ultra-Violet Purple Shampoo once a week until desired tone is reached, followed by Masque Ultra-Violet Purple Hair Mask to maintain shade.

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