Unlock healthy, shiny hair with Kerastase. Wondering how to get healthy hair as seemlessly as possible? The most tell-tale sign of a healthy head of hair is fresh hair, which doesn’t necessarily mean frequent washes! Healthy hair is able to stay fresher for longer without frequent trips to the shower. Find out how to achieve this with Kerastase.
Signs Your Hair May Need Some TLC
Common concerns with hair lacking overall freshness:
An oily scalp and greasy hair can be the sign of an unbalanced sebum cycle,
which means it will be impossible for you to achieve shiny hair.
This sebum imbalance can lead to scalp odor: and no one wants that.
If you deal with this then know you’re not alone, as it's become a rising concern for consumers..
Lack of volume
Another symptom of an unbalanced sebum cycle is flat
roots and an overall lack of root lift..
How Often Should I Wash my Hair?
The most obvious solution to achieving fresh hair has often been assumed to be upping the frequency of your hair wash. However, daily hair washing can amplify and unbalance the all-important sebum cycle that can lead to unwanted scalp odor if you’re using non adapted products. In reality, it actually makes your scalp less fresh. And this, in turn, drains moisture from your strands, making hair drier than ever.
So, you end up in a cycle of an always oily scalp and dry ends. The answer? Cleanse hair with the right products, especially adapted and formulated to support fresh hair.
Spécifique: The Answer to Lasting Freshness
Want to know how to get rid of greasy hair, scalp odor and boost hair volume? Our new trio of products, specially designed for lasting freshness, tackle the three symptoms above using Amino Acid to regulate the sebum cycle.
The Amino Acid in the new look Bain Divalent shampoo and the new Argile Equilibrante cleansing clay and Masque Rehydratant have a unique hair affinity to regulate the sebum cycle and rebalance hydration in the hair. The Amino Acid gently cleanses, attracting dirt in micelles (that are then easily rinsed away), whilst balancing healthy pH levels allowing for a super gentle cleanse. Amino Acid also acts both as a conditioning and reinforcing active ingredient to limit free radical stress and to help weakened hair absorb and hold onto moisture.
Meet the Spécifique Line for Fresher Hair
A specially designed shampoo for oily and greasy hair, our popular Bain Divalent has a new look and contains Amino Acid and Vitamin B6 to gently cleanse and balance oily roots and dry, sensitized ends. This shampoo doesn’t just cleanse, it actually leaves strands 44% softer.
Argile Equilibrante is a new cleansing clay with Amino Acid and Kaolin Clay, that increases hair volume by an impressive 74.3%. Used once a week, the clay purifies the scalp without stripping delicate strands.
The final product in this new line-up, Masque Rehydratant contains Amino Acid and Ceramide in its gel-masque formula to intensely rehydrate the scalp and hair without triggering sebum production or weighing down your roots. When used with the Bain or clay, this masque increase detangling by 82% and leaves hair 60.8% more shiny.