REDEFINING EXCEPTIONAL HAIR
We believe true luxury means you should never have to compromise.
You deserve performance and purpose. You should be able to enjoy luxury while supporting local communities. And you should have the best salon experience while knowing the environment is taken care of.
We’re using our innovation expertise to make this a reality. Our intention is to become a role model for sustainable luxury, taking “exceptional care” to the next level.
HELPING FARMERS THRIVE
Sustainably extracted, the Samoan Coconut Oil is handpicked for ultimate purity. Short lipid chains penetrate and anchor deep into the fiber delivering durable nutrition, suppleness, strength.
Sustainably extracted, the Moroccan Argan Oil is handpicked for maximum preservation of ingredients. Ultra rich lipids Omega 6 and 9 nourish the dry surface, delivering softness and shine.
- ARGAN OIL
Natural is not the same thing as biodegradable. Even in the planet world, raw materials like oils or waves can have a rate of biodegradability that varies between zero and 100%. Everything has a life and an afterlife. Kérastase is determined to lower its environmental impact by specifically choosing ingredients with high biodegradability for all formulas. With Aura Botanica, the brand has reached a remarkable average of 97% of biodegradability.
What does it take to deliver truly exceptional haircare? Find out how our newly and more eco-friendly packaged, Fusio Dose, delivers instant and lasting hair transformation for you by delivering a better impact for our environment.
We believe that the way our products are packaged is just as important as what’s inside. That’s why we’re finding innovative new ways to make our packaging as exceptional as it can be.
Kérastase is dedicated to the sustainable use of materials, the reduction of water waste, and to lowering its carbon footprint. Nearly all Kérastase brand products are produced in our Burgos, Spain factory which has had a neutral carbon footprint regarding its production since 2015. The factory is also leading the way in environmental initiatives for reducing and reusing waste, and saving water. Concerning the energy on the site, these initiatives also allow the factory to produce enough energy to power itself, with a maximum capacity of 20,000MW of thermal energy each year. As a biomass source, it uses 12,000 tons of waste wood from the forests of the Castile and Leon regions. The biomass plant is also fitted with photovoltaic panels.
- PRE-DRY YOUR HAIR WITH A TOWEL AND AIR-DRY WHEN POSSIBLE Reducing the usage of the hair drier saves both the quality of your hair and the electricity.
- DON’T LEAVE ANYTHING ON STAND-BY AND UNPLUG YOUR EQUIPMENT Between 9 and 16% of the electricity consumed is used to power appliances when they are in stand-by mode.
- USE HAIR CARE PRODUCTS IN BIO-DEGRADABLE PACKAGING All Kérastase products are bio-degradable less harmful to the environment.