L'Incroyable Blowdry

Miracle Reshapable Heat Lotion

L'Incroyable Blowdry

L’incroyable blowdry doesn’t just give you infinite repositionability or 96 hours of frizz protection, it gives you time. Time you used to spend reapplying product or worrying about styling it wrong. L’incroyable blowdry’s shape memory allows you to style and restyle in minutes. This means going curly, straight and curly again without reapplying.

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L'incroyable Blowdry by Kerastase

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L'Incroyable Blowdry is rated 4.1 out of 5 by 23.
Rated 5 out of 5 by from LOVE LOVE LOVE !! I tried this product when I received a sample from a previous purchase..... I am absolutely in LOVE !! The best styling product I've ever used.
Date published: 2018-07-05
Rated 1 out of 5 by from Too Waxy Purchased this expensive product prior to the release of the cream version. This product is thin and makes my hair feel slick and waxy. Even using just a tiny bit, the product is simply too waxy. I can't recommend this product at all. Would not repurchase and sorry I spent this much money on a product that I am going to toss after using only 2 times. This expensive product is a total let down.
Date published: 2017-10-14
Rated 5 out of 5 by from Awesome product This product I use every time I wash my hair is outstanding. My hair is shiney like never before and much more manageable
Date published: 2017-09-13
Rated 5 out of 5 by from This product has a nice scent ( nothing heavy) and lasts for 3 days!!! I absolutely love this product. I have thick, coarse hair which I straighten regularly. After using this product my hair is much more manageable and holds it shape better. I can go 3 days without washing or blow drying my hair and just use my flat iron to touch it up. It looks and feels healthier and there is no build up on my hair.
Date published: 2017-08-03
Rated 5 out of 5 by from Best purchase ever... It makes my hair soft and looks healthier.. defiantly a must!! It smells amazing too :) Will buy again
Date published: 2017-06-09
Rated 1 out of 5 by from l J'ai les cheveux frisés et je voulais définir mes boucles et au lieu de ca mes cheveux ne frise''us du tout ... le produit ne me convient pas du tout
Date published: 2017-06-09
Rated 5 out of 5 by from SUCCESS!!! This product absolutely does what it promises. My hair is blonde with highlights & any humidity immediately causes major frizz at worst or fuzzy hair at best. I tried this product on a record breaking rainy day, and, to my amazement, my hair remained soft & shiny. I have previously tried every product I could to elimate frizz but nothing really worked well - no matter how expensive. I normally have to wash my hair at least every other day & here I am on day 3, still with soft, shiny hair! I am so impressed.
Date published: 2017-05-27
Rated 5 out of 5 by from Obsessed I have used this product for two weeks now and I cannot get enough of it. The smell correlates with my shampoo and conditioner so that is perfect! Just love the smell- it stays for a few days. I have thick, frizzy straight sometimes wavy hair, this product allows me to apply, blow dry and go! Truly a miracle product. You will not be disappointed!
Date published: 2017-03-20
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Create endless looks with our ground breaking Couture Styling innovation. Miracle heat-sensitive microwax technology allows the hair to set and re-set styles with ease. The perfect blowdry in a bottle.

• Optimal shapeability
• Infinite repositionability without reapplying
• Zero stiffness
• 96 Hour Extreme Anti-Frizz Control
• 450° Thermo-Protection

Every woman who blowdries. Easy to shape, long lasting shape memory and shine without compromising touchability.


Apply onto damp, towel dried hair before proceeding to blowdry/heat style.
Thanks to it’s repositionable technology, l’incroyable blowdry provides error-proof styling. Mistakes can be reworked without reapplying the product or having to dampen or rewash hair.
Get rid of the dreaded ponytail bump. Define styles after your workout. Boost that flattened 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time signed with the Kérastase Touch.


Groundbreaking, proprietary SRS® technology.
SRS ® technology uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.
Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.
Touchable results, natural feel, repositionable abilities, lasts for days.