CARE IS OUR STORY AND OUR FUTURE
OUR COMMITMENTS FOR THE PLANET
Today and more than ever, the world needs care – responsible and sustainable care. Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to minimizing its impact on the planet. Drawing on our excellence in innovation, we continue to find new ways to cut down on waste and empower our customers to make more sustainable choices.
We believe in care. Care for better. We’re optimizing our packaging, reformulating our products and reimagining the fundamentals of how we deliver hair care. We continue to pioneer the future of hair care while driving positive change and striving to build a more diverse, inclusive and responsible future.
Rosa Carriço
Global President, Kérastase
Care for hair.
We provide the best of care for all hair and scalp types with the most effective and safe formulas.
Care for people.
We provide an empowering message with an inclusive vision of luxury.
Care for the planet.
We prove luxury can be responsible with more sustainable formulas and packaging innovations.
WE ARE COMMITTED TO MORE SUSTAINABLE PACKAGING
Kérastase is committed to reducing packaging wherever possible, using less virgin materials and more recycled, recyclable and refillable delivery systems. Beginning with shampoo bottles and branching out to more and more products, we are creating a sustainable packaging program, with many more refill innovations to follow.
Shampoo
Shampoo
Conditioner
Heat Protectant
Serum
Kérastase
Refillable shampoo bottles with unlimited reusability
Kérastase applies its innovative spirit to an entirely new shampoo delivery system that is more luxurious and sustainable than ever before. Available in five Kérastase ranges, the refillable bain provides a completely reusable, beautiful shampoo bottle with custom engraving for an aesthetically pleasing, luxury look in the shower. The system eliminates most of the plastic waste associated with single-use shampoo bottles, making heightened luxury a responsible practice.
REFILLABLE BOTTLE
designed to last
100% recycled & recycled aluminum
reusable again and again
REFILLABLE POUCH
designed to reduce plastic use
82% less plastic
than 2 single-use 250ml shampoo bottles
THE QUEST FOR 100% RECYCLED PLASTIC
Besides stiving for more eco-conscious packaging innovations, we aim to replace virgin plastic by recycled plastic wherever we still use plastic. Since 2021, all of our retail shampoo bottles* are now made with 95% recycled plastic** and are recyclable. In the coming years, the other formats will follow.
Our goal is to reach 100% biobased or recycled plastic by 2030.
By 2025, more than 60% of our product packaging will be made of recycled material.
In 2021, we saved 520 tons of virgin plastic across the brand.
*Excluding the cap. **The remaining 5% are dyes and additives.
100%
increase in use of recycled plastic.
520 tons
of virgin plastic saved across the brand.
+60%
of our plastic packaging will be made of recycled plastic.
100%
of the plastic we use will be issued from recycled of biobased sources.
Chroma Absolu Bain Riche Chroma Respect Shampoo Refill Pouch
Protecting & Nourishing Shampoo for Color Treated Hair in an eco-refill pouch size.
Résistance Bain Force Architecte Refill Pouch
Reconstructing shampoo for weak hair and damaged hair in an eco-refill pouch size.
Nutritive Bain Satin 2 Refill Pouch
Exceptional hair nutrition shampoo for sensitized, dry hair, in an eco-refill pouch size.
Genesis Bain Nutri-Fortifiant Refill Pouch
Anti Hair-fall Fortifying shampoo for dry weakened hair, prone to falling due to breakage in an eco-refill pouch size. Gently clarifies, nourrishes and reinforces fibre to reduce the risk of hair-fall due to breakage.
Genesis Bain Hydra-Fortifiant Shampoo Refill Pouch
Anti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage in an eco-refill pouch size. Gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage.
WE ARE COMMITTED TO MORE RESPONSIBLE FORMULAS
Kérastase is applying its spirit of innovation to improving formulas by integrating more sustainable raw materials and exploring green sciences to harness the power of nature without exhausting its resources.
From bio-based* ingredients such as centella asiatica to biotechnology** sourced actives like
hyaluronic acid and amino acid, our ambition is to combine the highest product efficacy with sustainable processes.
By 2030, Kérastase will use green science technologies in all its products.
To date, more than 60% of our ingredients are already biobased.
*A bio-based ingredient is a raw material developed from renewable organic matter.
**A green transformation, biotechnologies are production processes which obtain high-performance ingredients of natural origin, using living tools.
BESTSELLER
Blond Absolu Fondant Cicaflash Conditioner
NEW STAR PRODUCT: Instant fortifying treatment for all blonde hair types. In one tube, the ultra-caring, repairing power of a masque with the sensorial lightness of a conditioner.
BESTSELLER
Nutritive 8H Magic Night Serum
An overnight leave-in serum that intensely nourishes dry hair over 8 hours for softer and easier hair to style the next morning.
Spécifique Sérum Potentialiste
Nurture and nourish dry hair with the Serum Potentialiste. Dry hair will never be the same with this highly-moisturizing hair serum!
Spécifique Bain Divalent Balancing Shampoo
Balancing shampoo for oily roots, sensitized lengths.Purifies the scalp to reduce excess oil and odors.
We Are Committed
To Producing Sustainably
In 2020, the factory saved 32 million liters of water.
JOIN US TO CARE FOR THE PLANET
With our commitments for the planet, we hope to generate a circle of care in the professional luxury haircare world, from sourcing and manufacturing to formulas and packaging. This goal can only be achieved with your help. Join us to create more impact: make our planet greener and our oceans cleaner by recycling your products after usage.
Eco-Friendly Water Tip
Save water! Don’t forget to turn off the water
while applying products under the shower :)
CARING ABOUT ANIMAL WELFARE
Kérastase does not test any of its products or any of its ingredients on animals.
Kérastase does not test any of its products or any of its ingredients on animals. For more than 30 years, we have been committed to a world without animal testing, thanks to pioneering alternative methods of assessing safety that do not involve animals. Know more about it.
