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Genesis: Our new fortifying haircare collection for weakened hair Genesis: Our new fortifying haircare collection for weakened hair

GENESISNever Be Afraid Of Falling

Work, play, rinse, repeat. You get addicted to the pace, caught up in the excitement. It’s all very exhilarating until the stress starts to affect your hair. Pair your fast-lane lifestyle with environmental factors and hormonal changes, and the evidence is clear. You begin to find a trail of strands on your clothes, in the shower in your brush and everywhere you go.

Kérastase identified the key reasons why
women experience hair fall due to breakage from brushing

Kérastase identified the two reasons
why women experience hair-fall.

1. Fall from the roots

Biological factors such as internal emotional stress, hormonal changes and external nutritional habits and environmental lifestyle choices affect the hair at the living root. The bulb becomes progressively detached from the scalp and hair-falls our in the shower, at work or in the car.

2. Fall from breakage

External factors and daily stressors such as heat-styling and environmental pollution can cause the fiber to weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation at the follicle as well.

Genesis addresses both causes of hair-fall with knowledge from our panel of experts

Hair-fall is affected by life challenges. So we collaborated with three types of wellness and beauty experts to formulate a range that looks at the problem from all sides. Our experts will explain how to influence the affects of hair-fall.

Kerastase Genesis Hair Care for Frizzy Hair

The Hairdresser – David Lucas

“On top of using the correct care products, you need to massage your scalp regularly to activate micro-circulation”

The Dermatologist – Dr. Laura Scotti

“It’s normal for people to lose anywhere from 50-100 hairs a day.”

The Nutritionist – Dr. Megan Rossi

“Excessive intakes of nutritional supplements may cause hair-fall”

Hold onto your hair​

Hold onto your hair

What you are searching for is a beauty remedy – something with pleasing textures and fragrances, everything you’ve come to expect from your previous hair products combined with the efficacy of a hair-fall product.

A hair fall due to breakage from brushing solution for a new generation

A hair-fall solution for a new generation

You want to solve hair-fall with a luxurious, sophisticated, holistic, sciencebacked system. Kérastase listened to your concerns and responded with a modern solution to a modern problem.

Genesis

Work, play, rinse, repeat. Genesis is the perfect partner for your face-paced lifestyle and thanks to the unique dual action approach you will achieve.

84% less hair fall due to breakage.
More fiber strength.
More fiber retention.
Never be afraid of falling.



Kerastase Genesis Hair Care for Frizzy Hair

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