CURL MANIFESTO How Kérastase Is Embracing
Curls In Salons and At Home
From a new at-home hair care collection to a new Fusio Dose booster that joins our iconic line-up, if you’ve got curls we’ve got you covered.
Unfortunately, a lot of salons lack extensive curly hair care knowledge. Often, curly haired-women are simply offered a straightening service. This has to change. We looked at how curly-haired women are treated in salons and how they view the experience. 66% of women with curly hair types come to the salon for treatment versus 40% of straight haired women, and yet many have spoken of their traumatic salon experience.
He cut my hair as short as my straight haired sisters. I cried a lot. Now I only let curly haired stylists cut my hair.
The anecdote above is one of many and is why so many women have a lack of trust in salons. In fact, 40% of curly-haired women prefer to tend to their own curls than go to the salon. As industry leaders, we believe it is our responsibility to empower and educate hair stylist’s on how to fully provide care for curly hair. To ensure we can offer women with natural curly hair the most carefully curated experience, we consulted with two curl experts: Vernon Francois, celebrity hair stylist and educator, and Aude Livoreil, hair & scalp expert.
“I now know that there will be people around the world that will be able to use Kérastase for all hair textures, and feel included in that luxury space,” says Francois. The celebrity hair stylist rightly believes that hairdressers should “be fully equipped with the nuances of hair textures that you see everyday. We all should be doing better collectively.
“I have a hands on approach with everything, sometimes I may not know how to treat or cut the hair until I’m touching it. Until I ask the story about how the hair came to where it is and therefore you have to really be interested. Be respectful, ask questions.” As a professional brand, Kérastase understands the importance of hair diagnosis and the consultation process.
It also understands the power of personalised products and routines, which is why it has launched the new Curl Manifesto line. You can also expect our in-salon experts to offer you easy-to-do hair care advice. Provided below are some of the curly hair tips you can add to your routine today.
Hair Stylist Steps to Healthier Curly Hair:
Step 1: Pre-Shampoo
Apply Curl Manifesto Huile Sublime Repair to the dry curly hair before shampooing.
Step 2: Use Your Fingers
When shampooing, use your fingers as a hair detangler. Make sure your fingers are really separated as this will also help minimise the knotting. Curls, coils and kinky hair are fragile when wet.
Step 3: Condition and scrunch
Scrunch your deep conditioner through the mid lengths and ends to get into the soaking wet hair. It’s important at this phase to work very quickly to really get into the hair cuticle when the hair is wet, as it will absorb better.
Step 4: Hydrate, Hydrate, Hydrate
Curly hair tends to be drier than other types of hair, so hydration is key for anti frizz and reducing hair breakage. Crème de Jour Fondamentale, a leave-in treatment, offers hair the nourishment it needs. Thoroughly scrunch the ends with your fingers to encourage your curls – you have to do this very quickly, while the hair is wet, to maximize the penetration.
Step 5: Air-Dry or Diffuse
When possible, opt for air-drying to limit hair damage from heated hair styling tools- this also prevents frizzy hair. You could also diffuse your hair at medium heat. Crème de Jour Fondamentale offers optimal heat protection to avoid damaged hair.
Step 6: Minimize Breakage!
Don’t have time to leave hair to air-dry? Use a microfiber towel to gently squeeze your curls to remove excess water without damaging your delicate strands.
Step 7: Refresh Between Washes
Shampooing curly hair too often can lead to dehydration, frizz and damage. Curl Manifesto’s hero product Refresh Absolu refreshes the hair, rehydrates and revives the curl pattern between washes, without causing damaged hair.
Step 8: Treat Hair While You Sleep
A true multi-purpose product, Huile Sublime Repair is perfect for nighttime application, to nourish your hair scalp and curls while you sleep.
Go to Your Salon
In salon, many clients were asking for a treatment that would instantly revive their curly hair and bring back bounce. Kérastase listened and we developed a new concentré to be mixed with a booster: Fusio Dose Curl Nourishing Treatment, that instantly nourishes the fiber by 88%. It joins the iconic in-salon service for ultimate personalized care.
For people with curly or very curly hair with low porosity, there is a shape-enhancing moisturizing service for you. This is a 4-step ritual that starts with Bain Hydration Douceur shampoo to gently shampoo whilst also hydrating. Next, comes the Fusio Dose replenishing recovery treatment. The Creme de Jour Fondamentale conditioner follows, bringing curl definition and shielding hair from humidity, while the Gelee Curl Contour amplifies the curls and offers hold without crunch.
For those with very curly or coily hair with high porosity, there is the deep moisturising treatment for you. This follows the same steps as the previous routine but has the addition of the Masque Beurre Haute Nutrition for deep hydration - this comes after the Fusio Dose and before the conditioner. The step-by-step finishes with a layer of Huile Sublime Repair to enhance strength and shine.
These beautifying treatments for curly hair are a real moment of in-salon care and something Francois is passionate about. “Treat people how you like to be treated, it will set you up for a long time of success. It’s not rocket science. No matter what the client asks, they just want to feel loved and appreciated. Everyone deserves to be loved, no matter what your hair texture.”
Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.