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Genesis: Our new fortifying haircare collection for weakened hair Genesis: Our new fortifying haircare collection for weakened hair










97% Less Hair Fall

Due to breakage from brushing*

*System of Bain Hydra-Fortifiant + Fondant Renforcateur+ Sérum Fortifiant vs Non-Conditioning Shampoo.
Genesis is not a hair loss product.
Kerastase K Water In-Salon Hair Treatment

NEVER BE AFRAID OF FALLING

For the first time, Kérastase is addressing an issue nearly 88% of women claim to experience: hair fall due to breakage from brushing.

Tired of seeing hair on your brush?

In less than a month, Kérastase will unveil its newest innovation in haircare: Genesis.
Genesis is a fortifying haircare system for weakened hair,
professionally formulated to strengthen & reduce breakage.

We think it’s time you break up with breakage, not with brushing.

#NeverFall

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