97% Less Hair Fall
Due to breakage from brushing**System of Bain Hydra-Fortifiant + Fondant Renforcateur+ Sérum Fortifiant vs Non-Conditioning Shampoo.
Genesis is not a hair loss product.
NEVER BE AFRAID OF FALLING
For the first time, Kérastase is addressing an issue nearly 88% of women claim to experience: hair fall due to breakage from brushing.
Tired of seeing hair on your brush?
In less than a month, Kérastase will unveil its newest innovation in haircare: Genesis.
Genesis is a fortifying haircare system for weakened hair,
professionally formulated to strengthen & reduce breakage.
We think it’s time you break up with breakage, not with brushing.
Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.