BLOND ABSOLU A BLOND MOMENT IS A BIG MOOD
OUR FAVOURITE BRUNETTE EMILY RATAJKOWSKI, DARED TO LIGHTEN UP. HERE’S HOW SHE TAKES CARE OF HER NEW BLONDE
After months of quarantine in the wake of the coronavirus pandemic, the world gasped on June 22 when iconic brunette Emily Ratajkowski unveiled a fresh new look. The feminist Instagram queen had gone blonde! Though the move was a shock to the public, Emily had actually been thinking about the change for a long time. Like a lot of women with a natural dark hair base, she had some trepidation about bleaching all the way blonde. What would the process do to her hair?
But after the wild success of Kérastase’s blonde hair care range Blond Absolu , it became clear that absolutely anyone can go blonde and be confident that his or her newly lightened hair can thrive. Now, with the unveiling of the Cicaextreme blonde hair care products , extreme blondes like Emily can enjoy the look of their dreams without worrying about the notorious hair damage and hair breakage that comes with bleaching.
Just as hair salons reopened around the world, Emily proved that going blonde is an excellent way to get a fresh outlook. Turns out, Emily went back to be a brunette a few weeks later. With Kérastase Canada, you can change your mind as much as you want – we’re always here to support you with luxurious hair care.
Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.