“I’m so proud of being the new face of Kérastase! It’s a brand I’ve known and looked up to for a long time, not just for their products, which I use and love, but also for their daring mindset. You Dare, We Care, they say. That powerful statement is so relevant to me as I’ve never been one to follow a set path.”
Brand Ambassador, Kérastase
"Fernanda embodies a daring and multi-faceted vision of beauty. Her incredible career path has helped to change the face of the fashion industry to be more diverse and inclusive. I’m thrilled to see her joining the Kérastase family – her twinkly, thoughtful and inspirational personality brings new depth to our tagline You Dare, We Care."
Global President, Kérastase
Get to know Fernanda Ly
The vibrant-haired model believes beauty is a superpower
When Sydney native Fernanda Ly walked for Louis Vuitton in 2015, her pink hair immediately set the fashion world abuzz. She proved what we’ve known at Kérastase all along – that your hair can change your life. Since then, Fernanda’s bubbly personality and unique sense of style has made her an internationally known model, shot by some of the world’s most prominent photographers for the covers of Vogue Hong Kong, Vogue Australia, i-D and more.
She now joins Kérastase as a brand ambassador to inspire our community with her constantly changing hair and unwavering sense of personal empowerment. “I feel most beautiful in the peaceful moments when I lay in bed after taking a bath,” she says, asserting her belief how you feel with yourself is paramount. “My idea of beauty is looking in the mirror and being satisfied with what is reflected back”.
Do you think beauty can be empowering?
Yes, absolutely. Beauty is often looked down upon as vain or superficial because of its self-serving nature, but I think it’s another type of strength. My hairstyle, for example, communicates my autonomy to the outside world.
What is your favorite Kérastase product?
Elixir Ultime L’Huile Originale Hair Oil. With bleached hair, I need all the help I can get! Before I used the oil, running my hands through my hair was frustrating because of all the tangles, and brushing would be stressful with all the breakage. After using the oil, my hair is glossy, but not overly so, and managing it is significantly easier because I don’t have to fight against the knots and breakage. I’m always disappointed when I run out!
Do you have any women role models? In what ways do you identify with them?
I’m a really big fan of many fellow Asian models, notably Fei Fei Sun and HoYeon Jung. Fei Fei, for being the OG Asian model who succeeded in a time where acknowledging and celebrating people of Asian descent in fashion was an impossible concept. HoYeon, because she’s such a humble person who has always silently worked so hard to achieve her goals. She makes me believe that you can make your own success come true if you continuously work toward it.
What does it mean to be a woman today?
It seems as if we are supposed to be satisfied with our position in society “because at least it’s not like how it was before”, or so I’ve been told. Sometimes I feel like I’m walking on a narrow balance beam, torn between being proud of who I am – of being born a woman – but also despaired by the possibility of “what if…” At times it’s almost a begrudging acceptance that this is life as a woman.
What does female empowerment mean to you?
To be treated as a human of equal standing, to not be seen as inferior due to our sex and outward appearance.