world of kerastase new
Redesigned responsible luxury
With a fresh update on the classic Kérastase bottle, a new sense of personalized style and sustainable luxury comes to life. The modern silhouette takes on elegant, harmonious curves. Jewel-like caps feature gold tops to enhance the sensuality of indulgent hair rituals, each signified by its own special color.
The new design heightens the luxury experience while reducing extra weight. Inspired by lightness, the caps alone save over 45 tons of plastic per year. More sustainable
A new take on hair care
Since 1964, Kérastase has infused luxury with pioneering science, for the first time, elevating hair care to the same status as skin care. Reinventing cleansing as a customized “BAIN,” it was the first brand to create the signature 1, 2, 3 Routine: BATHE, TREAT and TEXTURIZE.
A unique crossroads between scientists & hairdressers
Because there is no one kérastase woman, no single image of beautiful hair, and no sole generalized hair need we are continually elevating our offering to include a wide range of personalized hair and scalp care rituals. Our products place us at the forefront of innovation, while taking inspiration from the concerns of real woman, their daily lives and desires.
Our advanced research team challenges conventional knowledge of hair, actively seeking new discoveries, solutions and ingredients.
Skilled hairdressers at salons in Paris, Tokyo, Shanghai, Rio de Janeiro and New York test treatments in real-life situations.
Story that will unveal over the course of time,
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