world of kerastase new

Redesigned responsible luxury

With a fresh update on the classic Kérastase bottle, a new sense of personalized style and sustainable luxury comes to life. The modern silhouette takes on elegant, harmonious curves. Jewel-like caps feature gold tops to enhance the sensuality of indulgent hair rituals, each signified by its own special color.

2016

The new design heightens the luxury experience while reducing extra weight. Inspired by lightness, the caps alone save over 45 tons of plastic per year. More sustainable

More Sustainable

Finding inspiration in lightness,
the new packaging is greatly reduced in weight.

25
%

Recycled materials

30

Tons of plastic saved per year thanks to recycled materials

45

Tons of plastic saved per year thanks to the new cap design

A new take on hair care

Since 1964, Kérastase has infused luxury with pioneering science, for the first time, elevating hair care to the same status as skin care. Reinventing cleansing as a customized “BAIN,” it was the first brand to create the signature 1, 2, 3 Routine: BATHE, TREAT and TEXTURIZE.

step1-cleanse step2-treat step3-prime
step1-cleanse bathe step2-treat new-take step3-prime new-take

A unique crossroads between scientists & hairdressers

Because there is no one kérastase woman, no single image of beautiful hair, and no sole generalized hair need we are continually elevating our offering to include a wide range of personalized hair and scalp care rituals. Our products place us at the forefront of innovation, while taking inspiration from the concerns of real woman, their daily lives and desires.

pioneering science

pioneering science

Our advanced research team challenges conventional knowledge of hair, actively seeking new discoveries, solutions and ingredients.

Hairdresser expertise

Hairdresser expertise

Skilled hairdressers at salons in Paris, Tokyo, Shanghai, Rio de Janeiro and New York test treatments in real-life situations.

VERY PERSONAL CARE

IN SALON

THE FINEST HAIR CARE, DELIVERED BY A PROFESSIONAL

LOCATE A KÉRASTASE SALON

AT HOME

Discover your very own hair ritual

START THE DIAGNOSIS

Story that will unveal over the course of time,

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