L'Incroyable Blowdry

Miracle Reshapable Heat Lotion

L'Incroyable Blowdry

L’incroyable blowdry doesn’t just give you infinite repositionability or 96 hours of frizz protection, it gives you time. Time you used to spend reapplying product or worrying about styling it wrong. L’incroyable blowdry’s shape memory allows you to style and restyle in minutes. This means going curly, straight and curly again without reapplying.

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L'incroyable Blowdry by Kerastase

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L'Incroyable Blowdry is rated 3.8 out of 5 by 6.
Rated 1 out of 5 by from Less than expected I purchased this product online and honestly was desappointed, do not shape your hair as mentioned and the smell is a bit overwhelming, Although the milky texture is nice to the touch. A bit expensive compare to results.
Date published: 2017-02-13
Rated 3 out of 5 by from Not impressed I really do not mind paying for products that work. I read about this product in Elle magazine and tried it. However, I found that the claims made by the article and the website when I ordered it were exaggerated. This product did not make my hair any more manageable then my other lotions.Maybe I am using it incorrectly, but it seems like a simple process.
Date published: 2017-02-06
Rated 5 out of 5 by from reshape heat This product dose exactly what it says it does!!! Now I spend way less time doing my hair in the mornings!!!!
Date published: 2017-01-12
Rated 4 out of 5 by from Très bon produit! Bon produit cheveux doux et qu'on peut retoucher au fer sans problème
Date published: 2016-08-15
Rated 5 out of 5 by from Promesse tenue! Le produit offre une tenue exceptionnelle, sans alourdir les cheveux. Il offre souplesse et volume à chaque brushing.
Date published: 2016-06-30
Rated 5 out of 5 by from Fabulous Does what it advertises. Will definitely order again!
Date published: 2016-05-29
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Create endless looks with our ground breaking Couture Styling innovation. Miracle heat-sensitive microwax technology allows the hair to set and re-set styles with ease. The perfect blowdry in a bottle.

• Optimal shapeability
• Infinite repositionability without reapplying
• Zero stiffness
• 96 Hour Extreme Anti-Frizz Control
• 450° Thermo-Protection

Every woman who blowdries. Easy to shape, long lasting shape memory and shine without compromising touchability.


Apply onto damp, towel dried hair before proceeding to blowdry/heat style.
Thanks to it’s repositionable technology, l’incroyable blowdry provides error-proof styling. Mistakes can be reworked without reapplying the product or having to dampen or rewash hair.
Get rid of the dreaded ponytail bump. Define styles after your workout. Boost that flattened 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time signed with the Kérastase Touch.


Groundbreaking, proprietary SRS® technology.
SRS ® technology uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.
Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.
Touchable results, natural feel, repositionable abilities, lasts for days.