Reinvented texturesUnique technology, light textures and desirable products come together with the personalized approach of the brand’s stylists and the creative energy of Luigi Murenu to usher in a radically different approach to hairstyling.
The Science of Micronized PolymersAfter several years of research, L’Oréal Advanced Research gained expert knowledge of micronized polymers. Precious active ingredients for hairstyles with signature flexibility and gorgeous finesse. And shape memory that registers the desired movement.
TechnologyAn alcohol-based combination of style enhancer: a fixation polymer and a surface protection agent with no visible residue.