Reinvented textures

Unique technology, light textures and desirable products come together with the personalized approach of the brand’s stylists and the creative energy of Luigi Murenu to usher in a radically different approach to hairstyling.

The Science of Micronized Polymers

After several years of research, L’Oréal Advanced Research gained expert knowledge of micronized polymers. Precious active ingredients for hairstyles with signature flexibility and gorgeous finesse. And shape memory that registers the desired movement.


This clear liquid in a pump-flacon (fine spray) is based on a unique combination of a silicone-enriched active ingredient and a film-forming polymer to set the hair fibers and make them shine.