Reinvented textures

Unique technology, light textures and desirable products come together with the personalized approach of the brand’s stylists and the creative energy of Luigi Murenu to usher in a radically different approach to hairstyling.

The Science of Micronized Polymers

After several years of research, L’Oréal Advanced Research gained expert knowledge of micronized polymers. Precious active ingredients for hairstyles with signature flexibility and gorgeous finesse. And shape memory that registers the desired movement.

Technology

"A winning duo: a film-forming, fixating polymer softened with emollient sorbitol “trapped” in an alcohol-free, water-based gel enriched with golden flecks."