Rub the product between the fingers and emulsify well to feel the transformation. Apply first to the ends and then to the lengths and roots to get a feel for the fiber and determine which areas are the most damaged. Rinse.
For a deeper ritual:
Before applying the shampoo Bain Thérapiste, use the Soin Premier Thérapiste which plays the role of a smart starter. Formulated to bind the hair in the manner of a protective gauze, it works upstream to infuse the fiber with softness so it is protected during the rest of the cleansing routine.